UPPAbaby Expands Reach for Innovation with Acquisition of 4moms

Strengthening market synergies to deliver the best solutions for parents

ROCKLAND, Mass., July 10, 2024 /PRNewswire/ — UPPAbaby, a leading innovator in baby products, announced that it has entered into an asset purchase agreement with the parent company of 4moms, a leading brand in the baby swing, bouncer and cot category. This acquisition represents a strategic fit that will strengthen UPPAbaby’s presence in the premium baby segment and expand its product offering in the home category, while offering unmatched solutions for parents and children.

“The acquisition of 4moms marks an important milestone for UPPAbaby as we continue our commitment to providing exceptional products and experiences to parents,” said Bob MonahanCEO and co-founder of UPPAbaby. “4moms’ expertise in innovation, design and technology for home products for growing families perfectly complements our brand mission of ‘Parenthood, Understandstood.’ This acquisition will create new opportunities for growth and collaboration, ensuring we remain at the forefront of the baby products industry.”

With the acquisition of the 4moms product line, UPPAbaby is excited to continue to provide best-in-class customer service, unprecedented product innovation and high-quality, intuitive products that customers love.

For more information, visit www.uppababy.com and follow UPPAbaby on LinkedIn (UPPAbaby), Instagram (@uppababy), Facebook (@UPPAbaby) and TikTok (@uppababyhq).

About UPPAbaby
UPPAbaby^® is a global company with roots in small towns dedicated to improving the lives of parents by creating the smartest baby gear. Our products are intuitively designed and expertly crafted, with features that parents rely on. Drawing on three decades of experience, UPPAbaby was founded in 2006 to create products that make life with kids easier, trendier, and more enjoyable.

Source UPPAbaby