Comic Book Publishing Market Set to Grow by $3.68 Billion Between 2024 and 2028, Growing Availability of Comics on E-Commerce Sites Boosts Market, Technavio

NEW YORK, July 10, 2024 /PRNewswire/ — The global comic book publishing market is poised for significant growth, with expectations of $3.68 billion from 2024 to 2028, at a CAGR of 4.6%. This growth is driven by the increasing availability of comics on e-commerce platforms and the trend towards new releases. However, challenges such as fluctuating raw material prices persist. In terms of market share, digital comics are gaining increasing popularity compared to non-digital formats, reflecting evolving consumer preferences for digital content consumption. Key players in this dynamic market include AfterShock Media, Disney, Warner Bros Discovery, and others.

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Scope of the comic book publishing market

Report coverage


Base year


Historical period


Forecast period


Growth dynamics and CAGR

Accelerating with a CAGR of 4.6%

Market growth 2024-2028

3683.9 million USD

Market structure


Growth year-on-year 2022-2023 (%)


Regional analysis

APAC, North America, Europe, South America and the Middle East and Africa

Making a market contribution

APAC at 67%

Key Countries

Japan, USA, South Korea, China and France

Profiles of key companies were presented

Publishers include: AfterShock Media, Ahoy Comics LLC, Archie Comics Publications Inc., Aspen MLT Inc., Black Mask Studios, Boom Entertainment Inc., Creative Mind Energy LLC, DMG Entertainment Inc., Dynamic Forces Inc., Embracer Group AB, Fantagraphics, Humanoids Inc., Idea and Design Works LLC, Image Comics Inc., Lion Forge Animation, Rebellion Group Holdings Ltd., Scout Comics and Entertainment Holdings Inc., The Walt Disney Co., Warner Bros. Discovery Inc. and Zenescope Entertainment Inc.

Market driver

The global comic book publishing market is characterized by a large number of international and local suppliers. These companies introduce new comic book titles to attract customers and increase their market presence. For example, Archie Comics introduced Fly Girl, Pureheart, and Inferno in May 2021while IDW Media has announced new projects in April 2022including crime, supernatural horror, science fiction and epic fantasy. Marvel released the Carnage Series 1 comic book in March 2022The continuous introduction of new comics and expansion of existing ones by various publishers across the world is expected to drive the growth of the global comic book publishing market.

The comic book publishing market is booming, and digital comics are gaining significant popularity. Male segments dominate, especially in the superhero and action genres. Traditional comic book stores and bookstores still sell paper copies, but online retailers like Amazon Kindle and Tablet PC are growing. Publisher Weekly and Comicsbeat report that the trend is extending to the anime industry, with titles like “Black Panther” and “Avengers Unlimited” in the Infinity series popular. Studies by Publisher Weekly, Comicsbeat, and the Pew Research Center indicate that women are a growing audience, especially in the science fiction and manga segments. Librarians and educators are also key consumers. However, challenges include shortages of truck and warehouse workers, congested ports, and the rising cost of shipping containers. Publishers like Marvel Comics and DC Comics are addressing these issues in both the digital and print segments. Science fiction and international comics in English and regional languages ​​are also trending. Augmented reality is a potential future development.

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Market challenges

  • In the comic book publishing market, paper and ink are the primary raw materials. Suppliers source these materials based on market prices, which are negotiated during the procurement process with suppliers. Production quality is ensured by sourcing most of the paper directly from leading suppliers who offer a range of paper grades, weights and sizes. However, the comic book publishing market faces challenges due to the volatile nature of pulp prices. Factors such as demand, inventory levels, production capacity and competitive strategies affect pulp prices around the world. Geopolitical issues such as RussiaUkraine war, caused paper prices to rise due to logistics constraints, trade restrictions and other factors. For example, at the end of 2022, paper prices rose by more than 40% due to delivery delays IndiaThese uncertainties and additional costs incurred by publishers or suppliers may negatively impact the growth of the comic book publishing market during the forecast period.
  • The comic book publishing market faces many challenges in the current business landscape. The rise of AI-illustrated comics, represented by MidJourney AI, is disrupting traditional comic book content creation. Diamond Comic Distributors, a key player, must adapt to maintain brand dominance. Consumer attention is divided between NFT comics on platforms such as VeVe and physical comics. Digital technology, including audiobooks and mobile apps, is targeting people with physical disabilities and non-English speakers. Cost and accessibility are key factors for end-user products, including children, adults, and young adults. Genres such as romance, science, and fantasy have diverse demand. Publishers must analyze end-user preferences, product type, and digital and physical trends to remain competitive. Lockdowns and increased mobile browsing activity are driving demand for digital comics. Physical comic book stores remain important but must adapt to survive. World Bank reports on the economic impact of comic book publishing. Overall, the market requires agility and innovation to meet the needs of readers in an increasingly digital world.

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Segment Overview

This report on the comic book publishing market provides a detailed discussion of the market segmentation by:

  1. Genre
  • 1.1 Sci-fi
  • 1.2 Manga
  • 1.3 Superhero
  • 1.4 Nonfiction
  • 1.5 Others
  • Platform
    • 2.1 Non-digital
    • 2.2 Digital
  • Geography
    • 3.1 Asia Pacific
    • 3.2 North America
    • 3.3 Europe
    • 3.4 South America
    • 3.5 Near East AND Africa

    1.1 Science fiction-

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    Research analysis

    Comic book publishing continues to captivate readers with engaging stories and compelling visuals spanning genres from romance and science fiction to fantasy and noir. The comic book industry has seen a surge in popularity during lockdowns, with digital platforms like Mint and mobile apps making access to these books more convenient than ever. According to Comicsbeat and the Pew Research Center, comics appeal to a diverse audience, expanding vocabulary and fostering creativity. The value proposition of comics often conveys positive messages, making them a beloved form of entertainment for audiences of all ages. Big-name companies like Marvel and DC Comics dominate the market, but smaller publishers also contribute significantly to the rich tapestry of the industry. Comic book production involves a unique combination of art and storytelling, making each publication a unique work of art.

    Market Research Review

    The comic book publishing market is booming, with genres including romance, science fiction, fantasy, and superhero action captivating readers worldwide. The rise of digital comics via mobile apps and online stores has revolutionized the industry, with platforms like Mint and Marvel Unlimited leading the change. The end-user segment includes both men and women, with the male segment dominating the superhero and action genres. The anime industry is also a significant contributor to the market. Despite lockdowns and disruptions, comic book publishing continues to see increased mobile viewing activity. Publisher Weekly, Comicsbeat, and other industry reports provide product analysis and insights into the comic book market. The science fiction and manga segments are particularly popular, with librarians and educators promoting their use in schools and libraries. The comic book industry faces challenges such as labor shortages for truck drivers and warehouses, congested ports, and rising shipping container costs. However, the digital segment continues to grow, with e-books and digital comics becoming increasingly popular. The popularity of comics can be attributed to their engaging stories, attractive graphics, and positive messages. The value system of comics resonates with readers of all ages and backgrounds, making them a timeless form of entertainment. Noir and other genres contribute to the diversity of the comics market.


    1 Summary
    2 Market landscape
    3 Determining the size of the market
    4 Historical market size
    Analysis of the 5 Five Forces
    6 Market segmentation

    • Genre
      • Sci-fi
      • Manga
      • Super hero
      • Non-fiction
      • Others
    • Platform
    • Geography
      • Asia and Pacific
      • North America
      • Europe
      • South America
      • Middle East and Africa

    7 Customer Landscape
    8 Geographical landscape
    9 drivers, challenges and trends
    10 Company Landscape
    11 Company Analysis
    12 Attachment

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    SOURCE Technavio