Capacity Announces Acquisition of CereProc and SmartAction

Capacity, an AI-powered support automation platform with a relentless focus on improving the customer journey, has acquired CereProc and SmartAction, significantly expanding its voice and contact center offerings. Capacity empowers teams to do their best work and deliver valuable experiences to employees and customers across channels. CereProc and SmartAction bring Capacity’s technology and talent to help the company build scalable voice and virtual agent solutions.

“Customer expectations are rising, and that means support teams need better tools to improve customer experiences and enable agents to resolve higher-level issues,” he said. David KarandishCEO, Capacity. “CereProc’s text-to-speech technology allows us to build on the industry-leading voice experiences we already deliver to our customers. And with SmartAction’s innovative NOVA platform, Capacity customers will now be able to seamlessly integrate AI-powered voice agents into their customer service processes.”

CereProc headquartered in Edinburgh, UKis an assistive technology company that creates scalable voices that are both distinctive and easy to integrate and deploy. CereProc, best known for its innovative speech synthesis system, enables companies to create synthesized voices for use in applications, web interfaces and multimedia.

“The right speech tools are essential to contact center efficiency. CereWave AI, our advanced speech engine, is easy to embed and customize with a customer-selected voice, making it an ideal upgrade to a complete solution like Capacity,” said Paul WelhamCEO, CereProc. Welham will continue to lead Cereproc and will be a member of Capacity’s leadership team following the acquisition.

SmartAction, headquartered in Fort Worth, Texasprovides AI-powered virtual agents for the Contact Center through its NOVA platform. Built to improve the customer experience, NOVA provides omni-channel support, personalized interactions, and proactive follow-up capabilities.

“For brands passionate about their CX, every moment counts. We’re excited to bring together three like-minded brands that are laser-focused on delivering experiences that put the customer first,” added Karandish.

The acquisitions of CereProc and SmartAction support Capacity’s rapid expansion of its capabilities and scale to serve contact centers and a broad range of enterprises. Terms of the transaction are confidential.

Capacity sets the path for growth
Capacity has seen significant growth in revenue, team and business over the past year. Highlights include:

  • ARR increased by over 80% year-over-year, mainly due to successes in the financial services and contact center industries.
  • Acquired Denim Social, LumenVox, and Textel, significantly expanding the omnichannel automation and engagement platform.
  • Worldwide the team had over 150 members.

Today, whether you’re providing customer and employee support, helping agents or engaging with customers, Capacity is a complete solution across web, voice, SMS, email and social media. For more information on how Capacity’s AI-powered support automation platform helps teams do their best work, visit

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