VTEX and VML Power H Mart’s Ecommerce, enhancing the digital grocery shopping experience

NEW YORK, July 11, 2024 /PRNewswire/ — VTEX (NYSE: VTEX), a collapsible and complete digital commerce platform, has been selected by H Mart, the largest Asian-American supermarket chain in the US, with over 90 locations North Americato power its e-commerce operations with global creative agency VML, a leading commerce systems integrator and implementation partner. This partnership marks a significant milestone for H Mart in its digital transformation by moving to a modern SaaS commerce platform.

H Mart has successfully migrated from its legacy marketplace to VTEX, launching two new online stores. H Mart has consolidated its previously separate dry and fresh merchandise systems into a unified commerce experience with VTEX. The new platform migration, completed in just seven months, allows customers to order both shelf-stable and fresh products in the same basket, and leverages inventory to provide real-time availability information and facilitate efficient picking and packing.

“We are extremely proud to welcome H Mart to the VTEX family as our first major grocery retailer in the U.S.,” said Mariano Gomide from FariaFounder and Co-CEO of VTEX. “This partnership underscores our commitment to delivering a modern and scalable digital commerce platform that meets the unique needs of our customers. By leveraging the VTEX platform, H Mart can deliver an enhanced shopping experience to its diverse customer base.”

VML, a leading commerce systems integrator and implementation partner, led the migration. Chris D’Alessandro, Executive Director of VML, emphasized the strategic importance of this project: “Working with H Mart and VTEX on this initiative has been an incredible journey. The speed to market with which we were able to transform and modernize H Mart’s e-commerce operations has enabled customers to have a seamless online shopping experience.”

Key features of H Mart’s new e-commerce platform include the use of the company’s in-store pick and pack application VTEX to enable seamless in-store picking of products for online ordering. Using the franchise account feature and VTEX’s commerce policies, H Mart has precise control over product visibility based on customer location, who sees only products available locally. The platform also integrates with H Mart’s SAP ERP for category and pricing inventory, tax automation and payment processing.

“Our team really prioritized getting products to market quickly to launch our new online stores, and VTEX and VML made that possible,” he said. Vince CollatrianoExecutive Vice President at H Mart. “They have played a key role in our digital growth journey, helping us deliver the best online shopping experience to our diverse customers. We are excited about the future and the opportunities this new platform will bring to our customers.”

With VTEX’s comprehensive and comprehensive digital commerce platform, H Mart is poised to revolutionize its e-commerce operations and provide its customers with an enhanced shopping experience. This partnership is a key step in H Mart’s strategy to embrace digital innovation and expand its presence in the U.S. market.

To learn more about VTEX and how the company supports brands like H Mart, visit

About VTEX
VTEX (NYSE: VTEX) is a foldable, end-to-end commerce platform that delivers greater efficiency and less maintenance to organizations looking to make smarter IT investments and modernize their technology stack. With our pragmatic approach to foldable, we provide brands, distributors and retailers with unmatched flexibility and end-to-end solutions, enabling them to invest only in what delivers a clear business advantage and increases profitability. VTEX is trusted by 2,600 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker and Whirlpool, with 3,500 active online stores in 43 countries (as of fiscal year ending 2015) December 31, 2023). For more information, visit

OH Mart
H Mart is the largest Asian-American supermarket chain in the world. United Statesoffering a wide range of Asian and international food products. Known for its wide selection of fresh produce, meats, seafood and specialty items, H Mart serves diverse communities with high-quality products and exceptional service. With a focus on cultural and culinary experiences, H Mart continues to expand its operations in the United States to meet the growing demand for Asian food and cuisine.

About VML
VML is a leading creative firm that combines brand experience, customer experience and commerce to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner specializing in creating innovative solutions that drive business transformation. VML is recognized for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company and Wendy’s. The agency is recognized by the Forrester Wave™ reports, which name WPP a “Leader” in commerce services, global digital experience services, global marketing services and most recently, marketing measurement and optimization. VML’s global network is powered by 30,000 talented people in over 60 markets, with major offices in Kansas City, New York, Detroit, LondonSao Paulo, Shanghai, SingaporeAND Sydney.

VML is an agency of WPP (NYSE: WPP). For more information, visit and follow us on Instagram, LinkedIn andX #VMLconnected.