MicroStrategy is the market leader in the BARC Enterprise BI & Analytics report

MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-driven business analytics, today announced that the company has been recognized as a Market Leader in the 2024 BARC Score Enterprise BI & Analytics Platforms report. For the second year in a row, the Business Application Research Center (BARC) has awarded MicroStrategy the highest score in the Portfolio Capabilities category, one of two dimensions on which each vendor is evaluated.

The market leader position also highlights MicroStrategy’s strong track record in market execution based on MicroStrategy ONE®, the company’s BI and analytics platform, market distribution, product strategy, and customer satisfaction, among other things. According to the report, market leaders are “well-established vendors who are driving strong market adoption, supported by technology innovation… and a solid track record. Their portfolio enjoys high brand recognition in the market and covers a broad range of technologies and services with few gaps. Market leaders typically have a large market share, making them viable competitors in almost all implementation scenarios.”

The BARC report highlights several key strengths of MicroStrategy, including:

  • A single, integrated platform for creating richly formatted reports, dashboards, analyses, and analytical applications that perform well in large environments
  • New AI tool Auto uses MicroStrategy’s Semantic Graph to ensure data security and integrity. With capabilities tailored to different types of users, Auto lets them ask questions in natural language and get instant answers
  • HyperIntelligence® enables users to access contextual information with zero clicks across existing apps, productivity tools, and devices, delivering highly personalized information to all users
  • Dashboards offer modern, responsive, and interactive applications that organize visualizations or reports in a familiar, book-oriented chapter and page format

According to the report’s authors, Larissa Baier, Robert Tischler, and Florian Bigelmaier, “MicroStrategy has introduced ‘HyperIntelligence’ to present users with contextual information directly in web, mobile, and select productivity apps, without clicking. This allows companies to inject real-time contextual insights and recommendations into users’ workflows, whether browser-based or mobile – bringing analytics closer to their work. Embedding analytics in business applications, in partnership with service providers and often targeting separate industries, is becoming increasingly important for providers and offers further opportunities to differentiate their offerings.”

In June, MicroStrategy expanded its HyperIntelligence capabilities with Auto, enabling users—especially frontline workers—to easily access BI insights without leaving the apps they use in their daily workflow. Enterprises can easily overlay contextual, bite-sized AI insights onto any app in a no-code environment, and workers can drill down by asking questions to gain further insights using natural language.

“We are excited that BARC is highlighting several of our unique and powerful intelligence capabilities in this year’s Score report, such as HyperIntelligence, Auto and Semantic Graph, which provide our customers with extraordinary flexibility, reliability and convenience in delivering trusted data where and when it is needed,” said PeggySue Werthessen, vice president and go-to-market strategy leader at MicroStrategy. “We are proud of our long legacy as an innovator delivering so many firsts in the industry while remaining independent and building our tightly integrated, cloud-native platform from the ground up, and we are extremely pleased to have BARC recognized as a market leader.” To read the full report, visit

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