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JKTPO e-commerce implementation campaign reaches Srinagar to empower and energize local entrepreneurs – Kashmir Reader

Posted on by darion

DC Srinagar highlights the key role of digital commerce in business development

SRINAGAR: Continuing its efforts to promote local entrepreneurs, the Jammu and Kashmir Trade Promotion Organisation (JKTPO) in association with the District Administration Srinagar and leading e-commerce players organised a successful e-commerce introductory campaign at Banquet Hall Srinagar on Thursday with an aim to boost the economic growth and potential of local entrepreneurs in the region.
Deputy Commissioner (DC) Srinagar, Dr Bilal Mohi-Ud-Din Bhat addressed the forum, accompanied by Chief Planning Officer Srinagar, Fayaz Ahmad Dar.
The main objective of the campaign was to reach out to local communities to promote local products and make entrepreneurs/artisans aware of the benefits of selling products on e-commerce platforms and expand their business in the global market. The campaign is in line with the planned campaigns that will be held across the UT to introduce local products on the e-commerce platform.
The event witnessed an exciting and active participation of 200 participants including women entrepreneurs, retailers, artisans, exporters, growers and FPOs. The event highlighted the benefits of onboarding on e-commerce platforms and encouraged the participants to join the online marketplace.
During the day-long ride, 25 participants were registered on-site for free from different sectors, and the rest began the onboarding process. The ride included in-depth expert sessions on the benefits of selling products on e-commerce platforms.
In his speech, the Deputy Commissioner highlighted the key role of digital commerce in business development during his welcome speech. He presented insights into the e-Commerce network and highlighted the many benefits of joining the platform.
The recruitment campaign is in line with JKTPO’s strategy to support local exporters by providing diverse marketing platforms and forward-looking links.
Earlier, JKTPO representatives highlighted the importance of ODOP and DEH initiatives and the benefits of introducing products to the e-commerce platform.
Maqbool Shah from GeM gave a detailed presentation on the importance of GeM and the registration process on the GeM portal and also facilitated the participants to register on the GeM portal.
Rafi Ahmad Tramboo, State Tax Officer Srinagar, through a PowerPoint presentation gave an insight into GST, its importance for doing online business and the registration process. Khalid Chesti STO, Abdul Rouf Shah STO, Majeed ul Islam STO were also present on the occasion.
The highlight of the event was the one-on-one onboarding sessions where vendors and partners were directly connected to the GeM portal. This hands-on approach allowed participants to quickly integrate with the market.
The event was a testament to the commitment of JKTPO and the district administration to support local entrepreneurs and facilitate their entry into the global e-commerce market by providing a platform for small businesses to reach a global audience. The initiative aims to boost economic growth and create sustainable opportunities for the vibrant entrepreneurial community in Jammu and Kashmir.