Oriental Weavers names former Ashley executive for new digital strategy role

DALTON, Ga. – Kristen Ritch has joined Oriental Weavers USA in the newly created position of vice president of digital strategy and marketing.

The company said Ritch has more than a decade of extensive experience in the carpet, home décor and furniture industries, with a focus on e-commerce.

Most recently at Ashley Furniture, Ritch has a background in account management, marketing, and business strategy. Throughout her career, Ritch has driven significant e-commerce sales growth and elevated the online presence of the brands she represents.

“We are thrilled to welcome Kristen to our team,” said Pat Muschamp, Vice President of Sales at Oriental Weavers. “Her proven track record and deep understanding of digital strategy and marketing in our industry make her an invaluable asset. As we continue to expand our digital footprint and enhance customer engagement, Kristen’s leadership will play a key role in helping us achieve our goals.”

In his new role, Ritch will oversee the development and execution of Oriental Weavers’ digital strategy, focusing on optimizing its online presence, driving e-commerce growth, and strengthening the company’s digital marketing initiatives.

See also: