Flip acquires Curated for $330 million in stock

Flip, the fast-growing social commerce platform that enhances shopping with user-generated videos, announces the acquisition of Curated, a leading marketplace that connects consumers with vetted experts for personalized, high-value shopping advice, for $330 million in stock. Curated CEO Eduardo Vivas will join Flip as Chief Operating Officer (COO), aligning the leadership of both companies. This strategic agreement solidifies Flip’s position as a leader in social commerce, with its unique people-based shopping model rapidly gaining traction and driving growth for the company.

Both Flip and Curated have experienced rapid growth, and the acquisition is expected to more than double their combined revenue from last year. A pioneer in community-driven shopping, Flip offers a TikTok-like video discovery experience, allowing users to shop in short, engaging videos and earn rewards by creating video reviews. The company’s solid growth is fueled by the continued introduction of innovative app features and a recent $144 million Series C funding round. Curated connects consumers with trusted experts, providing personalized advice for meaningful purchases and providing trusted, informed guidance.

Both platforms focus on human interaction, and Flip uses user-generated videos to build authenticity and credibility, fostering an engaging community where customers become influencers. Curated offers expert consultations to provide a personalized experience, providing customers with tailored, high-quality advice on purchases like golf clubs or a new set of skis. The acquisition of Curated allows Flip to expand into the specialty market, especially for high-value purchases that benefit from expert advice.

“With the acquisition of Curated, we are accelerating our strategy to transform e-commerce with a focus on authentic human interaction and high-quality products,” said Noor Agha, CEO of Flip. “In a time when most shopping platforms are heavily reliant on algorithms, we remain focused on creating a human-driven shopping experience that fosters true connections and personalized recommendations, providing our customers with the best possible guidance and satisfaction.”

Flip and Curated are committed to high-quality products from reputable brands, avoiding counterfeits and substandard goods. This commitment to quality gives customers the confidence to shop, knowing they are buying authentic, top-quality products. Both companies’ focus on quality builds trust and loyalty among their customers.

Curated will operate independently, continuing to invest in platform growth, expanding Flip’s product offerings and providing a seamless, trusted shopping experience while preserving its unique business model and customer relationships.

“By combining our strengths, we are committed to providing an honest and authentic shopping experience, supported by people who are passionate about sharing what they love,” added Eduardo Vivas. “Together, we will continue to promote authentic recommendations and create a vibrant, community-driven marketplace.”

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