The Best Channel Management Tools for Your Online Store (2024)

Feed management is a basic task that streamlines and optimizes online sales processes. As we mentioned in previous posts, an eCommerce channel is a database containing all information about your product catalog: Title, Price, Stock, Color, Size etc. This is the basic file for performing marketing activities in the online store and it is constantly changing. You just need to think about the stock data for a specific reference.

There are many tools that help automate and optimize this task. To help you choose the most suitable ones, we have created a list of 6 best solutions, based on ratings 40 industry experts (among them we highlight sponsored options from Marketing4eCommerce partners, marked with ⭐). This section is part of our Ecommtech Guide 2024, which you can download for free at the link below.

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Here are the six best channel management tools:

Advertisement ⭐
Lighthouse Channel ⭐
Possibility to choose
Shopping Channel
Lengow
ChannelPilot

Adsmurai Marketing Platform is a comprehensive solution designed to increase the efficiency of your digital advertising investment. It excels in increasing creative scalability AND advertising personalization, enabling users to easily manage the product catalog in their online store.

WITH intuitive interfacesimplifies the generation of optimized channels and their distribution across multiple digital platforms. Its advanced a tool for generating creativity offers dynamic templates which ensure greater relevance and effectiveness in campaigns. automates processes based on product performance data and contains artificial intelligence (AI) features such as automatic categorization in Google Shopping, automatic image generation from prompts, and image recognition. These are complemented by planning, reporting, and dashboard tools that provide comprehensive campaign management and a complete picture of performance.

Meet Adsmurai

Lighthouse Feed is an online tool where customers and managers can work with one channel for multiple channels. It is also an analytical tool that allows eCommerce companies to analyze sales, cost prices and profit margins:

Improving Feed Quality with Artificial Intelligencethat facilitates and supports your work.
Channel Specific Filter Rules:Easily decide which products you want to export and which ones you don’t.
Analytics reserved which only take into account actual sales.
Channels:Marketplaces, price comparison sites, product ads and affiliate networks.
Price tracking and price change functionality:Updates prices in your CMS and recalculates them in the markets.
Customer segmentation, RFM research:Helps you better understand and categorize your customers.
Exports orders from the marketplace to CMS and imports tracking numbers.

Try Lighthouse Feed

This channel management tool, developed in 2014, allows you to create high-quality channels and integrate your product catalog with over 2,500 price comparison sites, trading platforms, social networks and affiliate networks. With one tool, you can quickly and easily categorize your products, create filters, modify and refine catalog information, and synchronize it across all platforms.

The platform also enables generate dynamic ads for Google Ads and Microsoft Advertisingrun shopping campaigns, manage orders on sales platforms and integrate Google Analytics to monitor the performance of your product.

It offers plans to suit every need, with prices starting at $69 per month no contract required, and additional services such as free and personalized technical support. You can create a free and unlimited trial account.

Shopping Feed is a tool that connects, optimizes and publishes your product catalog online for over 1000 channelsby synchronizing inventory and automating order management.

With this tool, you can create custom and dynamic fields, automatically remove low-profit products, sync orders with your marketplace, export performance reports, generate invoices, and monitor the return on investment (ROI) of every product across every channel, among other things.

This offers a free demobut there is no pricing information on their website.

With Lengow you can import your product catalog no matter what format you use (CSV, XML, JSON) and prepare it in just a few clicks thanks to its applications and automatic rules.

The tool allows you to: to single out or exclude the right products for the right channels (marketplace, price comparison sites, retargeting), automate product distribution process and configure your channels by categories, titles, descriptions, etc., without the need for technical knowledge.

His plans are personalized and do not include sales commissions.. Offers include marketplace solutions, improving pricing intelligence and product advertising, and increasing efficiency through an effective advertising strategy. Prices vary by case.

ChannelPilot Pro is a multi-channel tool to monitor your online product catalog. It also analyzes integrations, helps with project planning and optimizes your commercial campaigns. It also analyzes key online marketing metrics such as return on investment.

Among feed management functionalitiesYou will find:

Channel analysis and optimization to achieve maximum performance.
Publishing your product catalog online in the main sales channels, on sales platforms and in Google Shopping.
Competitors’ Price Analysis for your own good.
Dynamic price adjustment to help you achieve your goals.

His rates are flexible and personalized to your company’s requirements. For more information, please contact our sales team.

Other feed management tools you should always have on hand:

In addition to our selection of the best tools, we also want to mention some other noteworthy solutions that might be exactly what you need. They are listed alphabetically: Beez up, DataFeedWatch, Feed Manager, Feedmyfeeds, GoDataFeed, Koongo, Publitas, Productsup, Tradebyte, Versafeed, and WakeupData.

Photo: ChatGPT and Canva.

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