Bobby J’s Yamaha of Albuquerque Heir Keith Johnson Expands New Mexico Presence With Acquisition of Santa Fe Motor Sports

Keith Johnson, owner of the oldest Yamaha dealership in the United States since 1956, is breaking into a new market with the acquisition of Santa Fe Motor Sports, another company that has found success in dealership transactions managed by Powersports Listings M&A.

SANTA FE, NM / ACCESSWIRE / July 11, 2024 / Powersports Listings M&A announces the acquisition of Santa Fe Motor Sports by Keith Johnson and his wife Jennifer Johnson, owners of Bobby J’s Yamaha of Albuquerque, NM, a respected car dealership founded in 1956. Bobby J’s Yamaha founder Bob Johnson (Bobby J) raced flat track on Indian® motorcycles in the early 1950s. His son Stan and nephew Vern Johnson followed in his footsteps and raced flat track across the United States, gaining national recognition. Keith Johnson, Stan’s son, raced supercross, motocross and arenacross, winning the 2003 Supercross Top Privateer award and finishing 9th^t overall in the series. Keith raced professionally for 11 years, scoring national race victories, and decided to join the family business full-time in 2009.

Santa Fe Motor Sports of Santa Fe, NM was founded by Sidney Mace and Nancy Blake in 1995 and has been a landmark in motorsports vehicles and products in Santa Fe, NM ever since, offering the industry’s top brands of Polaris/Hammerhead/GEM, Yamaha, Kawasaki and Suzuki. In 2005, Sidney and Nancy built a new, state-of-the-art, 13,000 square foot facility where the showroom operates today. With an incredible history of success and a range of brands, Santa Fe Motorsports was the right strategic fit for Johnson’s legacy in the motorsports industry.

Jerry Szopinski, President of Powersports Listings M&A Sales, diligently managed the introduction of Keith Johnson to Sellers. The acquisition closed on June 23, 2024 under the supervision of PLMA CIO, GM and VP David Clay, Tom Macatee and Mike Pate.

With a new era at Santa Fe Motor Sports under the helm of the passionate Johnson family, Santa Fe customers can expect continued excellent service, quality products and the same infectious enthusiasm for having a good time.

Sidney Mace and Nancy Blake noted, “It’s been an incredible journey building Santa Fe Motor Sports for almost 30 years. We are so grateful to our customers and employees who made it all possible. Knowing and respecting Bobby J makes this transition incredibly special!”

Keith and Jennifer Johnson noted, “The process of acquiring a secondary dealership is fraught with obstacles and stress. We appreciate the guidance of Powersports Listings M&A in helping us navigate the moving parts to close the deal, and the professionalism of Sidney Mace and Nancy Blake in making the transition of ownership smooth.”

Powersports Listings Mergers & Acquisitions (PLMA), a professional powersports brokerage firm based in Dallas, Texas, managed the transaction on behalf of the Seller and its team members included:

Tom Macatee, CEO

David Clay, CIO

Jerry Szopinski, President of Sales and Networks

Mike Pate, Vice President

Brad Watson, Business Consultant

Jaye Sanders, Managing Director

Contact info

Tom Macatee
General Director
(email protected)
800-399-4654×101

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SOURCE: Powersports Listings M&A

The original press release can be read at newswire.com.