Shoplazza-powered engine: the dawn of a new era of cross-border e-commerce

TORONTO, July 12, 2024 /PRNewswire/ — With the rapid digitalization, advanced technologies such as big data and artificial intelligence are changing the landscape. Independent websites have taken on new importance in this era. As generative AI reshapes many industries, cross-border e-commerce is looking to leverage these advances to increase competitiveness and growth. A stable, efficient and intelligent independent online platform is now essential for companies to expand globally and achieve success. As a leading enterprise in China cross-border e-commerce SaaS sector, Shoplazza is constantly innovating its product offering, providing in-depth solutions that open up new avenues of growth for merchants. Its no-code SaaS site building system and self-developed marketing tools, including videos and 3D models, enable businesses to quickly and easily create standalone sites tailored to their needs. With features like one-click syncing of store products with platforms like Facebook and TikTok, Shoplazza has gained high user recognition and numerous accolades from CCTV in just one year.

Independent retailers today face unprecedented challenges as they navigate a pivotal moment in history. They must adapt to change and navigate the competitive landscape to succeed in this new era. This marks the beginning of a golden age for independent websites.

Branding: The “Golden Age” of the DTC Online Store

What makes independent websites appealing? They offer a completely autonomous space for brands to showcase their identity. Businesses can vividly tell their brand stories through unique packaging and exquisite product pages, establishing a closer emotional connection with consumers. This flexibility and freedom is making independent websites increasingly popular with companies looking to expand internationally and attract market attention.

Growth and Challenges for DTC Online Store in China

This tendency is particularly visible in ChinaAccording to the “China Cross-Border Export E-Commerce Development Report (2022)”, the number of Chinese offshore independent websites has grown rapidly in recent years, reaching about 200,000 in 2022 and is forecast to exceed 500,000 by 2025. This growth reflects the growing recognition of the value of independent websites by platform sellers and commerce integration enterprises, which has prompted many to switch to this business model.

However, the rise of independent online stores brings its own set of challenges. New sellers, especially those lacking technical expertise, face greater operational hurdles in the AI ​​era compared to the previous decade. Increasing brand awareness and increasing sales in a competitive marketplace are pressing concerns for these users.

To address these challenges, companies must actively seek solutions. Partnering with professional teams or external service providers can lower technical barriers and facilitate rapid development of customized independent websites. Additionally, companies must innovate their marketing strategies, leveraging social media, search engine optimization (SEO), and other techniques to increase brand recognition and user engagement, thereby standing out in the “post-golden age” of independent websites.

Shoplazza’s comprehensive solutions for sellers

Shoplazza offers comprehensive technical solutions for independent online sellers, including a global SaaS platform, high-conversion marketing plugins, and the all-in-one Shoplazza POS solution. These tools help sellers quickly build e-commerce platforms, reduce technical and operational costs, and provide extensive industry experience and professional support. This support enables sellers to quickly establish business models and marketing strategies, which drives rapid growth.

Innovation: The Next Step for DTC Online Stores

Despite the importance of independent online stores for global brand expansion, ease of use and quick setup are top concerns for new e-commerce adopters. According to GoodsFox research, most independent sites have been operating for less than three years. While many sites are experiencing positive growth, typically below 20%, about 35% are facing negative growth challenges.

To address these issues, Shoplazza has launched comprehensive solutions, including a no-code SaaS system that allows merchants to quickly build independent websites without any technical knowledge. This system reduces technical barriers and speeds up the construction of websites, increasing operational efficiency.

Shoplazza also offers a highly customizable code structure, allowing businesses to modify themes and add features as needed. This flexibility helps merchants better meet customer needs and improve user experiences.

In addition, using generative AI, Shoplazza has developed a GenAl marketing content creation platform that increases content production efficiency by 30% and enables minute-level drawing. The AI ​​Copilot website enables automatic content generation and intelligent site construction with simple interactions and clicks.

Building a platform is just the first step. Increasing brand awareness and sales is key. Shoplazza offers high-converting marketing plugins, including promotional tools, membership management systems, and data analytics tools. These plugins help merchants develop precise marketing strategies and engage with customers in real time, increasing loyalty and conversion rates.

An intelligent customer service system based on large model technology such as ChatGPT automates human-computer interactions, responds to user queries quickly, reduces customer service costs and improves satisfaction. Advanced model technology also improves search and recommendation functions, increasing accuracy and revenue.

As businesses grow, omni-channel management and order fulfillment become essential. Shoplazza POS solution supports centralized order management, inventory synchronization and fulfillment optimization, increasing operational efficiency.

Managing customer lifecycle value is also key. Practical post-sale communication tools and services strengthen brand-consumer connections, promoting customer loyalty.

Case Study: ICOICE Cosmetic Contact Lenses

ICOICE, an emerging brand in the Asian cosmetic contact lens market, is facing stiff competition. In search of differentiation, ICOICE turned to the European and American markets. Shoplazza delivered a customized standalone website solution, including features tailored to cosmetic contact lenses. This solution supports unique shopping functionalities and efficient inventory and order management, enhancing customer experience and operational efficiency.

A dedicated management system for cosmetic contact lenses streamlines inventory management and reduces development costs. An independent platform allows ICOICE to engage users throughout the entire purchasing lifecycle, achieving precise marketing and higher conversion rates.

Strategy: Branding, personalization and localization

Successful cross-border e-commerce requires understanding foreign markets and integrating global resources. Branding is key to building consumer trust in independent sites. Personalization and localization are also essential to building a brand.

Personalization attracts and retains users. Using big data and AI algorithms, independent sites can analyze user behavior to deliver personalized content and product recommendations, improving user experience and loyalty.

Localization is key to market competitiveness. Independent websites must meet the needs of local consumers through language translation, currency conversion, and local payment and logistics solutions. Shoplazza helps businesses adapt to different markets, providing seamless local experiences for international success.

As globalization deepens, independent websites connect brands with global consumers. Shoplazza aims to create a seamless shopping world through technological innovation and expansion in the global market, collaborating with renowned global enterprises to build an open, mutually beneficial e-commerce ecosystem.

We serve sellers all over the world Asia and Pacific, EuropeAND North America Shoplazza has gained the trust of numerous e-commerce customers from different countries around the world and has established solid partnerships with Google, TikTok, Meta, PayPal, and more.

Looking to the future, Shoplazza will continue to explore the e-commerce field with global merchants, optimizing products and services to meet the changing needs of the market. The vision is clear: to transform shopping from a simple transactional activity into an exciting journey of exploration and make retail smarter. Shoplazza aims to create a seamlessly connected shopping world where every purchase is a great experience for consumers.

Let’s welcome the “post-golden age” of independent websites and continue to write e-commerce success stories.