Duolingo Doubles Boosts Design and Animation with Hobbes Acquisition

Mobile learning platform Duolingo announced that it has completed the acquisition of Hobbes, a Detroit-based animation and motion design studio. This is Duolingo’s second acquisition, following the successful acquisition of Gunner in 2022, another Detroit-based motion design and animation studio that is affiliated with Hobbes. Duolingo uses animation and motion design to enhance game mechanics and make its products more fun and engaging. This acquisition marks the beginning of a dedicated motion design team within Duolingo’s design department.

“Design is a key part of Duolingo’s success, especially our use of character illustration and animation, which has really accelerated since Gunner joined our team. Now we’ll be able to accelerate our use of motion design by adding Hobbes’ unique talents to our design team,” said Duolingo’s Director of Design, Ryan Sims. “We’re investing in the belief that a more animated product experience is more enjoyable and fun, and leads to better learning outcomes.”

The acquisition of Hobbes will add 12 new world-class motion designers, animators, creative strategists, creative directors and producers to Duolingo’s existing design teams and nearly double the size of Duolingo’s Detroit office. Hobbes is already a motion design partner for Duolingo, supporting the development of key capabilities for Duolingo Music, product architecture, motion design systems and more.

“We strive to put animators at the forefront of product design, and Duolingo’s expertise and commitment to art, design, and continuous improvement align perfectly with our mission,” said Eddy Nieto, Partner and Chief Creative Officer at Hobbes.

“This is a huge win for everyone on our team, and we are excited to grow this community of top talent here in Detroit,” added Nevin McRay, Managing Partner of Hobbes.

Source: Duolingo