Toy and gaming heavyweight Hasbro makes appointments focused on digital transformation and supply chain – Retail Technology Innovation Hub

Hasbro announced three executive appointments to continue the company’s digital transformation and ongoing restructuring efforts.

Dan Shull will join the team as chief digital officer, Stephanie Beal has been promoted to chief supply chain officer, and Dan Rawson will take on expanded responsibilities, overseeing direct and e-commerce, while also continuing his role as global leader for Dungeons and Dragons and RPGs.

Beal and Rawson’s new roles are effective immediately, while Shull will join on July 15.

Shull brings 25 years of Fortune 500 industry experience to Hasbro, previously serving as Chief Technology Officer at REI. He previously held executive positions at Signet, Nike and Borders.

In his new role, he will oversee Hasbro’s digital and IT strategy, leveraging the latest technologies to increase efficiency and streamline workflows.

The goal is to accelerate Hasbro’s journey to become the premier digital and information technology platform partner for entertainment and licensing businesses.

“Dan’s retail experience, keen understanding of the digital landscape, and strong leadership experience make him a welcome addition to the Hasbro team. I am confident he will elevate Hasbro’s digital offerings to increase productivity and better serve our employees, partners, and fans,” said Hasbro CEO Chris Cocks.