VTEX and VML power e-commerce H Mart

VTEX (NYSE: VTEX), a collapsible and complete digital commerce platform, has been selected by H Mart, the largest Asian-American supermarket chain in the US, with over 90 locations North Americato power its e-commerce operations with global creative agency VML, a leading commerce systems integrator and implementation partner. This partnership marks a significant milestone for H Mart in its digital transformation by moving to a modern SaaS commerce platform.

H Mart has successfully migrated from its legacy marketplace to VTEX, launching two new online stores. H Mart has consolidated its previously separate dry and fresh merchandise systems into a unified commerce experience with VTEX. The new platform migration, completed in just seven months, allows customers to order both shelf-stable and fresh products in the same basket, and leverages inventory to provide real-time availability information and facilitate efficient picking and packing.

“We are extremely proud to welcome H Mart to the VTEX family as our first major grocery retailer in the U.S.,” said Mariano Gomide from FariaFounder and Co-CEO of VTEX. “This partnership underscores our commitment to delivering a modern and scalable digital commerce platform that meets the unique needs of our customers. By leveraging the VTEX platform, H Mart can deliver an enhanced shopping experience to its diverse customer base.”

VML, a leading commerce systems integrator and implementation partner, led the migration. Chris D’Alessandro, Executive Director of VML, emphasized the strategic importance of this project: “Working with H Mart and VTEX on this initiative has been an incredible journey. The speed to market with which we were able to transform and modernize H Mart’s e-commerce operations has enabled customers to have a seamless online shopping experience.”

Key features of H Mart’s new e-commerce platform include the use of the company’s in-store pick and pack application VTEX to enable seamless in-store picking of products for online ordering. Using the franchise account feature and VTEX’s commerce policies, H Mart has precise control over product visibility based on customer location, who sees only products available locally. The platform also integrates with H Mart’s SAP ERP for category and pricing inventory, tax automation and payment processing.

“Our team really prioritized getting products to market quickly to launch our new online stores, and VTEX and VML made that happen,” he said. Vince CollatrianoExecutive Vice President at H Mart. “They have played a key role in our digital growth journey, helping us deliver the best online shopping experience to our diverse customers. We are excited about the future and the opportunities this new platform will bring to our customers.”

With VTEX’s comprehensive and comprehensive digital commerce platform, H Mart is poised to revolutionize its e-commerce operations and provide its customers with an enhanced shopping experience. This partnership is a key step in H Mart’s strategy to embrace digital innovation and expand its presence in the U.S. market.

For more updates like this, follow us on Google News Martech News