EssentiallySports Teams Up With Hulk Hogan’s Real American Beer and FanControlled App to Deliver Ultimate Activation at Pocono Xfinity Race

LONG POND, Pennsylvania, July 13, 2024 /PRNewswire/ — EssentiallySports and its sub-brand Lucky Dog on Track (LDOT), the premier resource for NASCAR enthusiasts, are excited to announce an electrifying partnership with Real American Beer, FanControlled App and SS Greenlight to deliver full activation during the upcoming Xfinity Race at Pocono. This collaborative activation promises to deliver unparalleled excitement on and off the track, shining a light on the all-new Real American Beer and redefining the NASCAR experience for fans.

“Wasaki, this is Hulk Hogan. And Real American Beer is going to the BROTHER races… has partnered with FanControlled and EssentiallySports to control the #14 car voted for by fans and Mason Massey is behind the wheel. So… WHAT WILL YOU DO, BROTHER? When I, my car, Mason Masseyand fan-controlled racing will go crazy about you!” says the legendary WWE Hall of Fame wrestler and co-founder of Real American Beer.

The #14 Ford Mustang from the “Wheel/Real American Hero” series has been revealed! Saturday, July 13Car No. 14, piloted by “fan-picked” Mason Masseywill be on the track at Poconoproudly bearing the Real American Beer brand. This collaboration aims to reignite the passion for NASCAR, a sentiment perfectly captured by the new tagline: “Let’s make drinking beer cool again.”

As the driving force behind this partnership, EssentiallySports is committed to attracting the maximum number of viewers to Real American Beer and setting new standards for a dynamic and engaging experience by making fans an integral part of the racing team. To that end, the team has already begun to work magic at Pocono Raceway, continuing to enhance the experience for NASCAR’s die-hard fans.

Fan engagement like never before

This activation isn’t just about the race; it’s about the fans. EssentiallySports will spearhead a fan engagement effort that promises to bring the spirit of NASCAR to life. Highlights include:

Beer drinking competitions: Hulk Hogan’s Real American Beer brings back the fun of drinking beer. With bold flavors and an iconic brand, it’s more than just a drink; it’s a lifestyle. Fans can now participate in exciting beer-drinking contests, bringing the camaraderie and fun of NASCAR back to the forefront.
FanControlled Interactive App Experience: With the FanControlled app, fans will have the unique opportunity to control aspects of the race, giving all motorsport fans the opportunity to live a true behind-the-wheel experience.
Happy dog on the track effect: LDOT is here to bring back the NASCAR mojo by giving fans the opportunity to experience the sport in all its glory. The LDOT brand logo isn’t just iconic; it’s a symbol of the passion and drive of every Motorhead. It’s more than just a design; it’s a statement!

About EssentiallySports

EssentiallySports is a leading sports media brand dedicated to delivering the latest news, analysis and fan-centric content across all major sports. With a mission to engage and entertain, EssentiallySports continues to be at the forefront of sports journalism and fan engagement.

Let’s make drinking beer cool again. See you at Pocono!

Notes from a conversation with Varun and Bharat

FCR – In NASCAR the cars are called charters – 3 series cup series, Xfinity and truck series. Fan Control Guys rented charters for select races.

Real American Beer – Full Activation in Atlanta, Georgia POCONO Real American sponsors this car.

Our mission is to bring attention to real American beer, fcr and LDOT. With this partnership, we need to bring attention to real American beer. Fan activations. We’re here to make nascar great again. Beer drinking contest.

PR: real American beer, – joint activation, activity teaser, interaction with fans on POCONOgiving away attractive prizes,

BasicallySports

Brands: Essentially, App Controlled Fan, PoconoTrue American, Hulk Hogan, ES NASCAR Brand, LDOT (MOJO is to make NASCAR great again)

We work with Real American – our motto is to make drinking beer fashionable again, 14:30

To steer the No. 14 car, and the fans chose Mason Massey, who will sit behind the wheel of a real American car Saturday July 13th in the Xfinity NASCAR Series in POCONO.

Photo – https://mma.prnewswire.com/media/2460685/EssentiallySports_Teams.jpg

SOURCE EssentiallySports