TCLtv Plus streaming service launches on Roku devices and TVs

Smart TV manufacturer TCL has announced the launch of its TCLtv Plus streaming service on Roku devices and TCL TVs running the Roku TV operating system.

The company also announced that it will replace the current TCL app with a new TCLtv Plus app that will provide viewers with an improved user experience and access to a portfolio of over 350 free, ad-supported streaming TV channels.

“Roku offers a brilliant user interface and a seamless viewing experience, and we are excited to take this next step in TCL’s dynamic growth story,” said Mark Zhang, president of TCL North America. “Our partnership with Roku firmly establishes TCLtv Plus as a powerful force in the streaming ecosystem.”

TCL has been working with Roku for over a decade, and millions of TCL Smart TVs running the Roku operating system have been shipped to the market.

“Roku is the #1 streaming entertainment platform in the U.S., and TCLtv Plus is a very welcome addition to our premium offerings,” said Tom McFarland, vice president of Roku TV. “This new channel is a natural next step in our long-standing partnership with TCL, and we’re excited to continue working with their team.”

The TCLtv Plus platform has launched several original titles produced using AI, including the short sci-fi film Message in a Bot, which will debut on the service on July 22.

Other artificial intelligence projects are currently in development.

TCLtv Plus has announced that in addition to its own content library, the launch of Roku will enable an even wider audience to experience its programming offering.