Olaplex shakes up management with new CFO and CMO appointments

Olaplex Holdings has announced the appointment of two experienced leaders to its executive team. Amanda Baldwin has been the hair care brand’s new CEO for less than a year.

Catherine Dunleavy will join Olaplex on August 13 as COO and CFO, and Katie Gohman will join the New York-based company as CMO on July 15.

In her new role, Dunleavy will oversee Olaplex’s broad business operations, aligning all functions to best execute the company’s strategy and drive results. Gohman will oversee the execution of the company’s global marketing efforts, driving brand awareness, relevance and affinity with both stylists and consumers.

Dunleavy has more than two decades of experience leading strategy and performance for leading consumer brands, most recently serving as president and previously CFO of Away, after stints at Nike, Comcast, NBCUniversal and GE. In her new role, she will oversee a broad range of OLAPLEX business operations, aligning all functions to most effectively execute the company’s strategy and drive results.

Meanwhile, Gohman is a seasoned marketing and brand leader who brings experience in nurturing and growing high-profile retail and beauty brands. She began her career at L’Oréal and has held marketing leadership positions at L’Oréal, Ralph Lauren, Coach, and most recently, CMO at Marc Jacobs.

“I am delighted to welcome these two talented individuals to the leadership positions at Olaplex as we continue to advance our strategy to leverage Olaplex’s multiple strengths and enable our business to reach its true potential,” said Baldwin, who was appointed CEO of Olaplex late last year.

“Catherine is a proven leader with extensive experience in executing high-impact strategic, operational and financial initiatives at scale for some of the most recognizable brands in the world. Katie’s marketing and creative skills will be critical as we work to maximize the power of the Olaplex brand and strengthen and enable the success of our stylist community. I am honored to have the opportunity to work with each of them as we execute on priorities that are designed to put us on a path to generating consistent sales and profit growth.”

Founded in 2014, biotech hair care brand Olaplex has been struggling with declining sales of its hair products. In its latest trading update, the company said net sales fell 13.1% to $98.9 million, coinciding with a 63.1% drop in net income in the first quarter.