Maison Louis Latour selects Three Cheers from 360 for US PR duties

NEW YORK, July 16, 2024 /PRNewswire/ — Legendary Burgundy winemaker Louis Latour has named Three Cheers, a 360PR+ agency, its U.S. agency partner for communications and marketing. Proudly independent with 12^t Louis Latour, a member of the family for generations, is renowned for producing some of the world’s highest rated Chardonnay and Pinot Noir wines, with five of his wines recently recognised in the Sommeliers Choice Awards.

“Burgundy has long set the standard for wines made from Pinot Noir and Chardonnay, and we have the opportunity to increase recognition and support for the Louis Latour portfolio in the U.S. by offering our wines for every day and every occasion,” he explained. Florent LatourGeneral Director Louis Latour House“The Three Cheers team brings together extensive experience across premium adult beverage and lifestyle brands and is already seeing success in reaching and educating more consumers about Louis Latour’s multi-generational story and our high-quality wines.”

About 25% of the size BordeauxBurgundy is a small and truly unique region. Burgundy’s terroir – encompassing soil, climate and other environmental factors – is so unique that the region has been designated a UNESCO World Heritage Site. Louis Latour has long played a role in pioneering sustainable viticultural practices, helping to preserve the uniqueness of the Burgundy region and producing wines of the highest quality.

“There is no more iconic Burgundy winemaker than Louis Latour and we are honored to have been chosen to represent Louis Latour and to work with Florent and the talented Louis Latour team to help bring their unique story and incredible wines to more consumers with the support of our distribution partners,” he commented. Laura TomasettiCEO at 360PR+.

One of the agency’s first duties was to announce new executive appointments, including the appointment of Eléonore Latour, the 12th^t member of the Latour family from generation to generation, as vice president Louis Latour HouseAND Francois Beall as Vice President of Sales for Louis Latour Inc., a wholly owned U.S. subsidiary of the company, both reporting to the CEO Florent Latour. The agency also recently hosted wine, food and lifestyle journalists at Louis Latour’s “Summer in Burgundy” event at Little Prince in New York.

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ABOUT Louis Latour House

Founded in 1797 in the Côte de Beaune and set on 120 pristine acres in east-central France, Louis Latour House is dedicated to showcasing the true terroir of Burgundy, with a deep commitment to sustainable production and the well-being of its fellow growers and producers. An independent and family-owned business since its founding over 225 years ago, Louis Latour House today, it masterfully combines innovation with tradition. The company is the only Burgundian winemaker to operate its own cooperage, producing 3,500 barrels per year, each of which provides excellent control over the interaction between the oak and the wine inside. Louis Latour’s mastery of Pinot Noir and Chardonnay is evident in the more than 120 wines he releases in a typical year, from some of the world’s most prized Grand Crus to a host of other well-balanced whites and reds that invite exploration by many wine lovers. To learn more, visit https://louislatourwine.com/.

About the Three Cries

New York-based Three Cheers is a wholly owned subsidiary of 360PR+, an award-winning, independent marketing and communications agency serving leading brands with experience across a variety of sectors. Three Cheers transforms fresh insights into creatively driven, integrated campaigns for alcohol brands that drive awareness, engagement and trial, connecting with adult lifestyles and leveraging long-standing relationships with top-tier media and a range of trendsetters. Agency services include media relations, spokesperson training, executive communications, influencer marketing, social media strategy, content creation and events. To learn more, visit www.threecheerspr.com and www.360PR.plus.

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SOURCE 360PR+