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Bigbasket enters SaaS-based supply chain platform BB Matrix | Start-ups

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BB Matrix will deliver three vertical SaaS solutions – warehouse management system (WMS), transportation management system (TMS) and order management system (OMS)

Bigbasket Warehouse, E-commerce, Delivery
Preparing Customer Orders for Delivery at Bigbasket Warehouse | Bloomberg

Aryaman Gupta New Delhi

Tata-owned Bigbasket on Thursday announced the launch of its software-as-a-service (SaaS)-based supply chain platform BB Matrix, which is aimed at helping new and existing e-commerce companies manage their supply chains and operations.

The platform offers “complete visibility of the entire supply chain for enterprises worldwide. It enables user organizations to receive real-time updates, quickly track bottlenecks, and make data-driven decisions to build resilient supply chains,” the company said in a statement.

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The company says BB Matrix will enable companies to reduce transportation costs by nearly 50 percent, shorten order fulfillment times by about 60 percent and provide up to 100 percent supply chain transparency.

“To address the urgent need for agile, robust and cost-effective supply chains, we have made BB Matrix available to enterprises across sectors beyond retail and e-commerce, such as manufacturing, automotive, aviation, consumer goods, etc.,” said Rakshit Daga, CPTO and head of SaaS business at Bigbasket, who will also head the new vertical.

BB Matrix will deliver three vertical SaaS solutions – warehouse management system (WMS), transportation management system (TMS) and order management system (OMS).

“The platform is the result of over a decade of supply chain excellence at Bigbasket and is proven to scale to over 15 million transactions per month, integrating AI-powered automation, enhanced visibility from first to middle and last mile,” Daga added.

This comes amid growing demand for supply chain management (SCM) software worldwide. According to a recent Gartner report, global annual spending on SCM software will reach $62 billion in 2028, up from $29 billion in 2023, at a compound annual growth rate (CAGR) of 16.3 percent.

“BB Matrix provides comprehensive, ongoing support that includes configuration and optimization, seamless data integration with over 150 ERP, CRM and POS tools, and seamless migration to its customers,” said Manish Mishra, Director – Sales & Marketing, BB Matrix.

According to Mishra, the platform will offer its solutions in international markets such as the US, Middle East, Southeast Asia (SEA) and African regions.

Founded in 2011, Bigbasket was acquired by Tata Group subsidiary Tata Digital in May 2021. The company currently operates verticals like fast trading service BB Now and subscription service BB Daily, among others.

The company reported revenue of Rs 9,499.3 crore in fiscal 2023, up from Rs 8,556 crore in the previous year. Meanwhile, its total losses widened to Rs 1,785.4 crore, up from Rs 1,040.7 crore in fiscal 2022.