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T-Mobile Launches “Your Name, Our Wireless,” the Evolution of 5G

Posted on by darion

BELLEVUE, Washington. — Today, T-Mobile (NASDAQ: TMUS) unveiled Your name, our wireless networka breakthrough solution that makes it even easier for traditional and non-standard mobile virtual network operators (MVNOs) to launch and operate their own wireless services on America’s largest and most awarded 5G network. Your name, our wireless network is a comprehensive managed and hosted solution that simplifies back-end setup and day-to-day operations, allowing businesses to focus on driving customer engagement and generating new revenue streams.

Your name, our wireless network is designed specifically for emerging MVNOs and leading consumer brands across segments including retail, membership services, consumer electronics, financial services, and lifestyle and entertainment. These companies already have strong connections with their customers and fans. They are attuned to their preferences and are uniquely positioned to offer exclusive services and content that their customers want.

With this new solution, T-Mobile brings the network expertise, customer obsession and innovative spirit needed to help these popular brands launch and support their new wireless service. These companies can also leverage their existing loyalty programs and member benefits to further reward their customers. For example, T-Mobile is currently partnering with 11-time Grammy nominee and music industry titan RoccStar to launch Roccstar Wireless. This groundbreaking venture aims to revolutionize the wireless industry by providing exclusive content, privileged access and incredible giveaways for fans. Your name, our wireless network is the ultimate choice to make the Roccstar Wireless vision, endorsed by the stars, a reality.

“We understood that the path to becoming an MVNO can be complicated. Companies have to sign contracts with multiple vendors, which increases time to market,” said Daniel Thygesen, senior vice president of T-Mobile Wholesale. “Our view at Un-carrier is that success depends on the ability to satisfy customers. Your name, our wireless network aims to transform the mobile networking ecosystem by enabling any company to simplify and accelerate their own custom wireless services.”

Your Name, Our Wireless Network Is…

  • Exhaustive:Provides the resources necessary to launch and run a branded wireless service, from back-end configuration to customer support, including website and mobile app, SIM fulfillment, billing, payments, and customer service.

  • Scalable: It provides proven, fully secure, scalable services, so companies can confidently diversify their operations.

  • Flexible: Offers versatility and the ability to adapt to unique business needs.

  • Fast and reliable: Powered by the most awarded 5G network in America.

T-Mobile has been providing wireless services to MVNOs for over 20 years and is committed to leveraging its expertise to deliver transformational solutions. As a market leader in the MVNO space, T-Mobile operates over 200 MVNO brands and continues to expand its portfolio in a rapidly evolving and competitive market.