Agency Sales Representative – South Africa

Key Role Objective

The primary focus of this role will be to manage the current portfolio of key accounts, which will involve acting as a liaison between Primedia Broadcasting and our clients, ensuring client satisfaction. Proactively responding to client needs and facilitating the sales process from start to finish. Ultimately contributing to sales growth and maintaining a strong company-client relationship. Additionally, the role will involve developing the agency’s diverse client base.

Key Results/Responsibilities

Knowledge of own brands and products, as well as clients’ brands and products, and the broader media industry

• Developing and maintaining in-depth knowledge of the brands and products of the four radio stations they represent, as well as how the brands compare to competitors
• Expanding and maintaining knowledge about clients’ brands and products, which allows for valuable conversations and identification of their needs
• To stay up to date with the latest trends and events in the media industry and to provide the sales team with the latest information
• To understand social media and digital innovation and how they integrate with media and marketing

Active sales and search for new customers

• Proactively, consistently and continuously acquire new customers for our radio stations
• Using insights and research from our Research and Innovation departments, we create personalized offers for our clients that help them find a solution to their business problem.
• Working closely with client partner specialists on call and music formats to create solutions tailored to customer needs.
• To interpret the executive summary, develop a strategically relevant customer proposition that applies to innovative opportunities, and submit proposals for review and approval
• To maintain the premium brand status of PMB brands and negotiate upsells when opportunities are identified
• To achieve sales goals set by the line manager.

Service delivery and professionalism

• To ensure accurate management of customer information in the CRM system and information flow to the company.
• Performing administrative tasks related to the function performed in order to achieve a successful outcome and implement the campaign.
• Negotiating flexibility that takes into account both customer desires and mutually beneficial outcomes for both brands
• Resolving complaints and enquiries effectively, where possible without consulting management and with a minimum of conflict
• Be easily accessible and respond quickly to calls/messages, both during and outside working hours, from internal and external stakeholders
• To ensure that client campaigns are delivered as agreed, work across departments to achieve intended results and communicate with clients in a timely manner about the process and results
• Building relationships and promoting station brands by offering entertainment to customers as needed.

Educational qualifications

• Matrix
• Sales, negotiation and presentation skills courses

Knowledge and experience required

• 6-8 years of experience in media sales
• Proven experience in working with large agencies (over 5 years)
• Selling on digital platforms would be beneficial

Required skills

• Computer skills – MS Word, Excel, PowerPoint, Internet, Outlook
• Outstanding administrative skills
• Conceptualization skills
• Negotiation Skills
• Presentation skills
• Excellent time management skills
• Good interpersonal skills
• Business Writing Skills
• Communication skills
• Listening skills
• Ability to solve problems
• Knowledge and understanding of radio or other media

Attributes

• Exceptional communication skills
• Willingness to take calculated risks
• Flexible/Multitasking
• Strategic in thinking and perspective
• Resistant
• Demonstrates common sense, especially under pressure
• Steadfast in pursuit of goals – but aware of risks, monitoring progress and not afraid to change course when necessary
• Accessible and accessible
• Effectively building and maintaining internal and external relationships
• Independent
• Innovative and proactive
• Team player
• Attentive to detail
• Responsible
• Organized

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equality Policy. Only shortlisted candidates will be contacted. If you do not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to: [email protected] with the topic “AE Agency Sales”. The application deadline is July 23, 2024

Published July 18, 16:55, Deadline for submission of bids July 26