Which e-commerce platform to choose in 2024

“E-commerce is not the cherry on the cake, it’s the new cake” – Jean Paul Ago, CEO of L’Oreal. You have a big task to do, i.e. narrow down the choice of e-commerce platform for your business. Which one to choose between these two – Magento or Shopify?

Do you find this discussion a bit confusing?

Luckily for you, we will not be promoting any particular platform. Instead, we have thoroughly reviewed both eCommerce platforms, one by one, so that you have a clear idea of ​​which one you should definitely choose between the Magento and Shopify options.

We know how important it is to choose the right e-commerce platform. Here you will find the differences between Magento and Shopify, comparing their key features.

Ultimately, this will help you make a decision.

So let’s start the comparison!

Magento vs Shopify: A Detailed Comparison

You can overcome the dilemma of choosing the right e-commerce platform by focusing on your core use cases.

Yes, that’s true. So if you don’t understand the difference between Shopify and Magento, check out what features one has and the other doesn’t.

Moreover, be clear about one thing – whether you are running a small or large eCommerce business, your choice of the right platform will depend on the requirements of your business. Moving forward, let’s review the basic elements of the discussion to decide which eCommerce platform is right for you – Magento vs Shopify.

1. Magento vs. Shopify: Ease of Use

When choosing an e-commerce platform, one of the most important things is how easy it is to use. You definitely won’t enjoy struggling to navigate and understand the things the platform has to offer.

Right? Well, when it comes to usability, Shopify should get one point more than Magento.

The best part about using Shopify is that you don’t need to be technically savvy, and even no coding skills are required. This means that setting up an online store on Shopify is an easy task.

However, it offers limited options for personalizing the store.

On the other hand, Magento is not a very user-friendly platform. It is good to have eCommerce developers on your side to build a store on this platform.

It requires coding skills. Also, managing the administration of a Magento store is a bit more difficult than Shopify.

Besides, the best part about Magento is that it gives users full control over their site. It is easy to personalize.

Verdict: If you need drag-and-drop functionality, Shopify is the right choice. On the other hand, if technicalities are not an issue and you don’t mind hiring an expert, Magento becomes a better option due to its extensive customization options.

2. Magento vs. Shopify: pricing

Price is another factor to consider when choosing an e-commerce platform. In the Magento vs Shopify debate, price is the main factor.

Although there is a slight difference in the pricing structure of Shopify and Magento eCommerce platforms. You can get started with Magento for free.

Adobe offers two different versions of Magento services, one of which is open source. Open Source Magento has limited features; here it offers fewer customization options.

And its second version is Adobe Commerce. Adobe Commerce is packed with features and offers advanced marketing, security, support, and other essentials in one powerful platform.

However, the price is set individually, so you should contact the company to get a quote.

To get started with Shopify’s eCommerce platform, the basic plan costs $29

USD/month billed once a year. Besides, there are other plans, you can check the image below.

Additionally, both platforms, Shopify and Magento, have their own app marketplaces which are:

• Adobe Commerce Store.
• Shopify App Store

Verdict: Choosing between Magento and the affordable Shopify depends on your needs. Magento is open-source, so the platform itself is free.

However, running a Magento store comes with additional costs, such as hosting, security, and potential themes/extensions. Additionally, with a custom plan, you need a custom e-commerce software development company



First.

Meanwhile, Shopify offers tiered pricing plans, making it a good option for those on a budget. Ultimately, choose the platform that best fits your budget.

3. Magento vs Shopify: Themes

The theme of your online store is the digital age storefront. This first impression is what grabs (or loses) the customer’s attention.

Did you know? Visitors to your eCommerce store need just 50 milliseconds to decide whether to stay or simply leave. And 75% of them judge your credibility based on the design of your website.

Mentioning these statistics here will help you realize how much your website design matters in keeping your visitors interested and turning them into leads for your business. This highlights when you have to choose between Magento and Shopify — choosing themes matters a lot when building an online store.

Magento is your kingdom. It offers a smaller collection of premium themes, but the real magic lies in its deep customization options. It offers unmatched customization options to create a unique store branding.

On the other hand, Shopify is for those who want a wide selection of themes. You will find many ready-made themes, both free and premium.

Themes cover every style imaginable. Plus, Shopify’s intuitive drag-and-drop interface lets you customize your theme without writing a single line of code.

Verdict: The best platform for you between Shopify and Magento depends on your priorities. If you want complete control over every detail of your theme, then Magento is a good fit for you.

Or maybe you prefer a wider selection of ready-made options, then the Shopify e-commerce platform will be the best choice for you.

4. Magento vs. Shopify: Apps and Extensions

Additional features and functionalities take your online store from ordinary to extraordinary. And to get this benefit for your store, you need extensions.

Both Magento and Shopify offer extensive app and extension marketplaces, ensuring you’ll find the tools to turn your vision into reality. dedicated team of application developers



in this context it is necessary for them to be able to advise what kind of expansion you anticipate demand for.

Shopify offers over 6,700 apps, from social media marketing assistants to super-powerful shipping solutions. Think of it as a one-stop-shop where you can customize your store without needing a Ph.D.

in coding. Most Shopify apps are user-friendly and integrate seamlessly, letting you focus on what matters most.

Magento Extension Emporium offers over 3,500 extensions, pre-built features that you can install to modify your online store and backend.

Verdict: Neither Shopify nor Magento wins hands down when it comes to apps and extensions. Both platforms offer a wide range of tools to enhance store functionality.

Takeaway!

In the e-commerce gladiator arena, two platforms stand out: Shopify and Magento. Both are formidable competitors, but which one to choose to boost your digital sales is a big question.

But I hope after reading this blog you will not get stuck with such a question. We have given some important points to compare both eCommerce platforms.

However, the choice comes down to your priorities. You can also consult a reliable software development company in India



who will help you choose the right platform according to your project needs.

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