Live Trading Platform Market to Reach $5.40 Billion by 2032, Driven by Growth in E-Commerce and Social Media Integration

The rapid growth of the live trading platform market is being driven by the combined influence of e-commerce and social media, which are further generating immersive shopping experiences and increasing consumer engagement.

Pune, July 19, 2024 (GLOBE NEWSWIRE) — Live Trading Platforms Market Analysis:

“According to SNS Insider research, Live Trading Platform Market The value of this company in 2023 was estimated at USD 0.98 billion and is estimated to exceed USD 5.40 billion by 2032, at a compound annual growth rate (CAGR) of 20.9% during the forecast period of 2024-2032.”

Live trading is becoming increasingly popular as customers want more engaging and interactive shopping experiences. The live trading market study shows that China, the e-commerce market leader, has reached a market value of more than 5 yuan as a large number of people stream online shopping every day. In addition, technological developments such as the adoption of artificial intelligence on e-commerce platforms such as ChatbotVirtual assistants that enable seamless live streaming and creative sales strategies, such as social media, to sell your product, driving market penetration.

The growth of the live commerce platform market is further fueled by technological advances such as augmented reality (AR) and virtual reality (VR), which enhance product visualization and create an immersive shopping environment. In addition, rising consumer disposable income coupled with increasing smartphone penetration is driving brisk business across demographics. For example, IKEA partnered with Alibaba to launch a new platform called Virtual IKEA on Tmall, which provides a new shopping experience for a wide range of customers in China.

Using augmented AR/VR for virtual try-ons, personalized AI-enabled suggestions such as Chatbots, Virtual Assistants (for customer service), and creative interactive elements can help increase user engagement. These include interactive product demonstrations, product visualizations, virtual try-ons, and in-store navigation aids. Secure online transactions are also essential for conducting real-time business. Based on Google’s ARCore data, a study by KTH Royal Institute of Technology in Sweden indicates that more than 40% of the mobile AR market is currently using mobile AR.

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The key players mentioned in this report are:

• CommentSold

• GhostRetail, Inc. Website

• Fireworks

• ShopShops

• TalkShopLive

• Restream, Inc.

• Bamboo AB

• Live scale

• giosg.com Ltd

• Klarna Bank AB (general partnership)

• Taobao

• Jingdong

• Sun

• Pinduoduo

• Douyin

• Kuaishou

• Xiaohongshu

• THEY WERE BILIBILI

• Weibo

• WeChat

• Amazon and other players

The story continues

Live Trading Platforms Market Report Coverage:

Last changes

• China recently merged its two-million-dollar e-commerce companies in the fashion industry, SHEIN and Temuto compete with leading market giants such as Amazon.

• Leading Live Trading Company TalkShopLive released a mobile app for merchants in October 2023, giving businesses easier-to-use options for tracking sales, controlling live streams, and interacting with customers. The growing demand for specialized live trading systems is evident in this trend.

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By category, the apparel and fashion category led the market with over 40% market share in 2023.

Collaboration with fashion influencers and industry insiders has significantly increased the audience and impact of live retail events. According to a market study, the revenue generated by the fashion business via e-commerce is estimated to be around $400-500 million in 2023. Companies in this industry are taking steps such as collaborations or partnerships with service providers to gain customer interest. For example, WHORESThe fashion brand recently announced a collaboration with SAPL Industries Pvt. Ltd. to redefine contemporary fashion in India, with a view to expanding its market. In line with this, Myntra also announced a partnership with Twid, rewards based payment channel to provide loyalty points and discounts to your customers using this payment option with the aim to increase your brand value.

Key segmentation of the live trading platform market:

By category

Regional analysis

Asia and Pacific The region dominated the live trading platform market with a revenue share of over 40% in 2023. The growth of the live e-commerce business has been fueled not only by the reasons mentioned above. The high internet penetration rate and widespread use of smartphones have made the region an attractive area with many potential buyers. As social media has become an important part of people’s daily routines, it has become almost a direct access channel for online live trading providers. Apart from the efforts made by the companies to increase their e-commerce platform, the government is also supporting by awarding and onboarding developers to support the market. For example, the Indian government has also taken several initiatives to promote e-commerce such as the launch of Digital India Program and raising the FDI limit in the e-commerce market. Similar to the US, SBA (Small Business Administration) provides grants to small businesses to develop and promote their market on the online platform.

North America is expected to register the highest CAGR during the forecast period, primarily due to increased widespread internet access, rising per capita income levels, rapid growth in seamless ad-free shopping, mature e-commerce ecosystem in the region, and tech-savvy consumers making it an ideal location for live commerce to thrive.

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Key conclusions

• With immersive and engaging shopping experiences, live commerce is quickly changing the face of retail.

• The integration of social media and e-commerce is an important factor influencing market expansion.

• Visual appeal and influencer marketing have made the clothing and fashion industry a market leader.

Table of Contents – Key Points

1. Introduction

2. Industry Flow Chart

3. Research methodology

4. Market dynamics

5. Porter’s 5 Forces Model

6. Pest Analysis

7. Segmentation of the Live Trading Platform Market by Category

8. Regional analysis

9. Company profiles

10. Competitive Landscape

10.1 Comparing the Competition

10.2 Market Share Analysis

10.3 Recent Events

10.3.1 Industry News

10.3.2 Company News

10.3.3 Mergers and Acquisitions

11. Use Case and Best Practices

12. Conclusions

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