Overstock Is Hosting a Grand Reopening: Here’s What’s New

Midvale, Utah — Beyond Inc. announced the grand reopening of its Overstock brand on July 18.

The revamped Overstock.com, with a new look and feel, now features an assortment that includes clearance, liquidation, factory direct and reverse logistics items, as well as expanded new and legacy categories. Plans for the site include millions of products in categories such as indoor and outdoor furniture, apparel and footwear, rugs, décor, lighting, jewelry and watches, sports and entertainment collectibles, home improvement, luggage, storage and organization, kids, babies and pets.

“When you visit the site today, it’s clear that we’re not just rebuilding Overstock, we’re expanding our total offering into the vast white space that exists in categories that include surplus and distressed inventory,” said Dave Nielsen, president of Beyond Inc. “I’m encouraged by the accelerating pace of revenue growth in the first 90 days and see the potential for growth.”

“Our plan is to eventually delve into multiple industries where we know there is a huge need to connect buyers and sellers to create a true win-win,” said Marcus Lemonis, executive chairman of Beyond Inc. “We believe our company can be an online leader in helping manufacturers, retailers, distributors and lenders solve complex inventory problems to generate cash and improve their own profitability, while also creating a highly trafficked, value-driven destination for consumers. This isn’t just about reintroducing Overstock, but rather reimagining its significant capabilities. We will continue to pursue partnerships and joint ventures to create product and transaction flow, as well as unique ways to monetize the Overstock brand.”

Beyond was known as Overstock from 1999 to 2023. In June 2023, it acquired the Bed Bath & Beyond intellectual property, then rebranded Overstock.com as Bed Bath in August, and finally rebranded the company as Beyond in November. Following a management change in late 2023, it acquired flash sales site Zulily and relaunched the Overstock.com brand in March.

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