Powdered beverage market to exceed $17.3 billion by 2033, driven by growing demand for convenient and portable beverage solutions

The powdered beverage market is estimated to be worth $12.3 billion in 2023. The market is expected to grow at a compound annual growth rate (CAGR) of 3.4%, surpassing a valuation of $17.3 billion by 2033.

One of the key trends driving the powdered soft drink market is the growing demand for convenience and portability. With on-the-go lifestyles and consumption becoming more common, consumers are looking for quick and easy options that can be consumed on the go. Powdered soft drink mix is ideal because it is lightweight, easy to prepare, and conveniently fits in a backpack or gym bag.

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Demand is continuing in the powdered beverage industry, with an increasing focus on health and wellness, given the consequences of obesity. The push for lower-sugar, lower-calorie products among health-conscious consumers is making sugar-free powdered beverage mixes a preferred choice. Additionally, demand for sugar-free powdered beverage mixes is attracting attention as a refreshing beverage and is gaining popularity over traditional soft drinks.

Cola powder mix flavors are also growing as consumers seek unique and customizable beverage options. Cola powder mix offers a variety of flavor options, allowing consumers to mix and match flavors to create their own beverages. This flexibility and variety is driving sales in the cola powder mix segment.

Key findings from the powdered soft drink market:

Orange flavour is expected to be the most popular flavour in the global powdered soft drinks industry, with a compound annual growth rate (CAGR) of 4.2% from 2023 to 2033.
Pouch and sachet packaging is gaining increasing popularity in the global powdered soft drinks market and is expected to grow at a compound annual growth rate (CAGR) of 3.3% between 2023 and 2033.
With a compound annual growth rate (CAGR) of 5.5% from 2023 to 2033, online stores are set to become the leading sales channel in the global powdered soft drinks industry.
The powdered beverage market in the United States is estimated to reach USD 3.1 billion during the forecast period, at a compound annual growth rate (CAGR) of 2.5%.
At a CAGR of 3.9% over the forecast period, the Chinese powdered beverage market is expected to reach USD 2.0 billion.
At a CAGR of 4.4% over the forecast period, the Brazilian powdered beverage market is expected to reach US$1.3 billion.
The Indian powdered beverage industry is expected to grow at a compound annual growth rate (CAGR) of 5.4% by the end of the study period and reach a value of US$ 1.3 billion.
At a CAGR of 1.6% over the forecast period, the Italian powdered soft drinks market is projected to grow to USD 650.0 million.

Who is winning?

The competitive landscape for the Powdered Soft Drinks industry is highly fragmented with multiple players operating in the market. Some of the key players in the market are PepsiCo, Inc., Nestle S.A., The Coca-Cola Company, Dr. Pepper Snapple Group, Inc., Mondelez International, Inc., and Kraft Foods Group, Inc. These players are focusing on expanding their product portfolio and improving their distribution network to gain a competitive edge in the market.

Many players invest heavily in R&D to introduce new and innovative products. They also leverage strategic partnerships, mergers, and acquisitions to strengthen their market position. For example, in 2018, PepsiCo announced the acquisition of SodaStream International Ltd. to expand its product portfolio in the powdered soft drink market.

In addition, players are focusing on sustainable and eco-friendly packaging solutions to meet the growing demand for eco-friendly products. They are also investing in advanced technologies to improve the efficiency and sustainability of their production processes.

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Global Powdered Soft Drinks Market: Segmentation

By taste:

Coke
Orange
Citric
Mango
Apple
blueberry
Fruit mix
Others

By end use:

Institutional
Gastronomy/HoReCa
Household (retail)

By sales channel:

Hypermarkets/Supermarkets
Discount stores
Grocery retailers
Wholesale Club Stores
Gastronomy
Others

By packaging:

Paper boxes
Bags and pouches
Cans
Bulk packaging

By region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East and Africa

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Future Market Insights, Inc. (ESOMAR certified, Stevie Award winner and member of the Greater New York Chamber of Commerce) offers in-depth insights into the factors driving market demand. FMI is a leading global provider of market intelligence, advisory services, consulting and events for the packaging, food and beverage, consumer technology, healthcare, industrial and chemical markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional and local expertise on various industry disciplines and trends in over 110 countries.

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