RAKEZ organizes inspiring workshops on AI for SMEs and startups

Abu Dhabi (UAE), July 27 (ANI/WAM): Ras Al Khaimah Economic Zone (RAKEZ) hosted an exclusive workshop to explore practical applications of artificial intelligence (AI) in sales and marketing for its clients, especially small and medium enterprises and startups.

The event demystified AI, showing how companies can leverage it to drive growth. Industry experts presented actionable strategies and real-world applications of AI, highlighting its potential to improve customer understanding, personalize marketing campaigns, and optimize sales processes. Attendees were given a clear roadmap for integrating AI into business operations.

RAKEZ Group CEO Ramy Jallad noted, “To remain competitive, you need to understand the latest technology tools. We are excited to offer our clients a platform to gain the knowledge and confidence to effectively leverage AI.” The session helped participants overcome their uncertainty about AI and illustrated its significant impact on business performance.

Garth Tiltmann, CEO of NOVA Holding Group, highlighted the role of AI in revolutionizing the import and export industry and streamlining operations. Fadi Hachicho, CEO of Adventurati Outdoor, highlighted the importance of AI in targeting niche adventure tourism audiences and improving marketing strategies.

RAKEZ remains committed to supporting the growth of startups and SMEs through education and networking opportunities, helping its business community stay ahead of trends.

(Based on information from the agency.)