IIM Udaipur opens cutting-edge behavioral science lab in Jaipur, boosting research and innovation in partnership with Rajasthan government

PRNewswire

Udaipur (Rajasthan) (India), August 1: Indian Institute of Management Udaipur (IIMU) is pleased to announce the inauguration of its state-of-the-art Behavioural Lab, set up in collaboration with the Government of Rajasthan under the auspices of the Department of Information Technology and Communication (IT&C). The lab was inaugurated on July 30, 2024 by Col. Rajyavardhan Singh Rathore, Minister for Information Technology and Communication, Government of Rajasthan. The Behavioural Lab is located at the Rajasthan Centre of Advanced Technology (R-CAT), Jaipur.

Equipped with technologies such as electroencephalography (EEG), eye tracking, and galvanic skin response (GSR), the Behavioral Lab will facilitate complex behavioral experiments. This enables researchers to explore the complexities of human cognition, emotion, and behavior, providing essential insights for academic research, policy testing, and market applications.

Prof. Ashok Banerjee, Director, IIM Udaipur, highlighted the significance of this initiative, stating, “With the inauguration of the Behavioural Lab, we are advancing our understanding of human cognition and behavior. This collaboration with the Government of Rajasthan underscores our commitment to cutting-edge research. The advanced technologies of the lab like EEG and Eye Tracking will drive research and offer insights for policy development and market applications. We are excited about the opportunities this facility opens up for researchers, policy makers and industry professionals.”

The Behavioral Science Lab is envisioned as a pioneering interdisciplinary research center, advancing the understanding of human behavior and decision-making using cutting-edge neurophysiological tools such as EEG, Eye Tracking, Galvanic Skin Response, and driving innovation in research, government policy, and market applications. The facility is expected to benefit various stakeholders such as faculty, researchers, and postgraduates in universities, government departments, and business professionals from various industries, especially SMEs and startups.

About IIM Udaipur:

IIM Udaipur is well on its way to becoming a globally recognized business school. It has broken new ground by focusing on world-class research and transforming students into future managers and leaders. The institute entered the global education scene by receiving accreditation from the Association to Advance Collegiate Schools of Business (AACSB) just eight years after its establishment. With this accreditation, IIM Udaipur is now in the same league of global institutes like Harvard Business School, the Wharton School at the University of Pennsylvania, and MIT Sloan School. IIMU has been listed in the Financial Times (FT) Global MIM Ranking 2022 as well as the QS Global MIM Ranking 2020, as just the 4th IIM, along with IIM Ahmedabad, Calcutta, and Bangalore, in the FT Global MIM Ranking and just the 7th IIM in the QS 2021 Global MIM Rankings. In both rankings, IIM Udaipur is the youngest business school in the world! IIMU is currently ranked 4th in India, after ISB, IIM Ahmedabad and IIM Bangalore, for management research, according to the methodology used by UT Dallas, which tracks publications in leading global journals.

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First published: August 01, 2024 | 19:05 IST