Myntra CEO Nandita Sinha will now also head Flipkart Fashion

Sinha’s promotion follows the departure of Flipkart’s vice president and fashion chief Arief Mohamad

The e-commerce major said Flipkart Fashion and Myntra will continue to operate as separate entities under Sinha’s chairmanship

Sinha, an IIT-BHU and FMS Delhi graduate, joined Flipkart in 2013. She was appointed CEO of Myntra in 2022

As part of a top-level shake-up at Flipkart, Myntra CEO Nandita Sinha has been given the added responsibility of leading operations Flipkart Fashion.

The decision comes after Arief Mohamad, vice president and head of the fashion division, left Flipkart.

“Nandita Sinha, CEO, Myntra, will take on the additional responsibility of leading Flipkart Fashion, in addition to her current role at Myntra. A seasoned leader and group veteran, she has played a key role in driving the growth of multiple businesses in the Flipkart ecosystem. Under her leadership, Myntra has strengthened its position in the fashion industry while paving the way for the next phase of growth,” a Flipkart Group spokesperson said.

The spokesperson added that Flipkart Fashion and Myntra will continue to operate as separate entities under Sinha’s leadership.

For the uninitiated, Myntra mainly targets premium users, while Flipkart Fashion targets the price-conscious customers of this major e-commerce site.

Sinha’s promotion comes more than a decade after she joined Flipkart as deputy director of its health and beauty division in 2013. She has since risen through the ranks of its core e-commerce division, becoming CEO of fashion e-commerce platform Myntra in 2022.

Sinha is an alumnus of IIT-BHU and the Department of Management Studies, Delhi, and previously held various positions at Unilever and Britannia.

On the other hand, Mohamad stepped down after a nine-year stint in the e-commerce major. He joined Flipkart in 2015 as the head of kids, beauty, women’s accessories and footwear segments. In November 2023, he was promoted to head Flipkart Fashion.

The latest developments come at a time when competition in the e-commerce space is on the rise. Apart from rivals like Amazon and Meesho, Flipkart is also facing competition from quick commerce players. The Walmart-owned company is now preparing to enter the market fast trade.

The company has also been aggressively strengthening its fashion game, as evidenced by its $54 million investment in Myntra earlier this year. It also launched FlipInTrends in April this year to offer its customers made-in-India fashion brands.