E-commerce SaaS software provider Unicommerce prepares for IPO: offerings set to open on August 6

The offer for sale of Unicommerce ordinary shares is valued at INR 276.57 crores and comprises an offer for sale (OFS) of up to 25,608,512 shares, of which 9,438,272 shares are offered for sale by the promoter Acevector Limited (formerly Snapdeal Limited) and 16,170,240 ordinary shares by SB Investment Holdings, an investor in Unicommerce, which is selling the shares.

The price band has been set at INR 102-108 per ordinary share of face value INR 1 each. IIFL Securities Limited and CLSA India Private Limited are the Lead Book-running Managers (BRLM) for the Offer.

According to Unicommerce, the primary objectives of the offer are to effect the sale of up to 25,608,512 ordinary shares by the selling shareholders and to obtain the benefits of the company’s listing on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited (NSE).

The company also disclosed that the equity shares are being offered through a red herring prospectus (RHP) filed by the company with the Registrar of Companies of the Capital Territory of Delhi and Haryana, New Delhi, the Securities and Exchange Board of India (SEBI) and stock exchanges.

Snapdeal co-founders Kunal Bahl and Rohit Bansal, through their promoter entity ‘2 Capital Partners’, jointly own a stake in Unicommerece and in the IPO announcement, they had informed that they are withdrawing from the OFS component of the IPO, thereby keeping their stake intact, as reported by Economic Times.

SoftBank holds a 29.2% stake in the company, AceVector holds 38.2%, and B2 Capital holds nearly 10% of the company.

Improving the Growing E-Commerce Sector

Unicommerce offers a wide range of SaaS (Software as a Service) products and provides e-commerce and logistics companies with automated order fulfillment solutions that enable them to manage inventory across multiple locations, process orders through multiple online and offline channels, and manage the returns process.

Kunal Bahl, Promoter and Non-Executive Director, Unicommerce eSolutions Limited, said during the IPO announcement that the company’s offering helps in streamlining the ever-growing e-commerce industry in the country.

“Everything that happens after an order is placed and the package is delivered to your door is handled by software that automates the process.”

Unicommerve’s offering includes post-sales process management through a product suite that includes a warehouse and inventory management system, enabling businesses to efficiently manage the entire post-purchase e-commerce process through a comprehensive product suite that includes a warehouse and inventory management system, an omni-channel order management system, an omni-channel retail management system, a seller management dashboard for marketplaces, and UniShip and UniReco.

Unicommerce recently integrated its after-sales technology with TCNS Clothing Company, a women’s ethnic wear brand with a market capitalisation of Rs 38.46 billion.

Kapil Makhija said that the retail industry in India is evolving and as more and more brands adopt omni-channel technology, they are not only able to streamline their operational processes but also improve the post-sales experience of their end customers.

“Our long-standing partnership with TCNS is a testament to our great product and we are delighted to bring our omni-channel technology to seamlessly streamline their online and offline operations,” said Kapil Makhija, Managing Director and CEO, Unicommerce, upon the announcement of the TCNS partnership, as reported by Outlook.

Unicommerce currently serves clients from the Indian logistics, e-commerce and offline space, namely Lenskart, Fabindia, Zivame, TCNS, Mamaearth, Emami, Sugar, boAt, Portronics, Pharmeasy, Cello, Urban Company, Mensa, Shiprocket and Xpressbees. “Our long-standing association with TCNS is a testament to our great

According to the company’s data, nearly 791.63 million order items were processed through the “Order Management System” and integration with 131 trading platforms and online stores was reported.

The SaaS provider’s investors include Softbank and Nexus Venture Partners, as well as angel investors Kunal Bahl and Rohit Bansal.