7-Eleven Singapore partners with FY Ads to appeal to Chinese market via Xiaohongshu

SINGAPORE, August 6, 2024 /PRNewswire/ — In a groundbreaking move to strengthen its position among the Chinese community, Singapore7-Eleven has joined forces with FY Ads Singapore to implement a series of successful influencer marketing campaigns in Xiaohongshu, China leading social media and e-commerce platform. This strategic partnership not only increased the visibility of the 7-Eleven brand, but also significantly increased customer engagement, solidifying the company’s position as a leader in the competitive retail market.

Strategic and long-term partnership

This collaboration is part of a long-term partnership between 7-Eleven and FY Ads Singapore, reflecting a consistent and dedicated approach to engaging Chinese-speaking audiences through annual influencer campaigns. This ongoing relationship underscores both companies’ commitment to leveraging digital platforms to sustain brand growth and customer relationships.

Strategic Marketing Success

FY Ads Singapore, a leading digital marketing agency renowned for its expertise in influencer strategies, successfully enabled 7-Eleven to connect with Chinese-speaking audiences SingaporeThe cooperation began with the introduction Hairy Crab Delicacy IN October 2023. Targeting Xiaohongshu’s massive user base, FY Ads ran a campaign that drove over 5,000 online pre-orders, while influencers shared authentic culinary experiences that made Hairy Crab a must-have for food lovers.

After this triumph Oceanic happiness The early 2024 launch benefited from collaboration with ten prominent key influencers (KOLs), garnering over 100,000 exposures and establishing a strong presence in the market. This success continued into the Chinese New Year period, when The Majestic Abalone CampagnosticateNot only did the campaign deliver a significant sales boost, but it also made 7-Eleven’s abalone products stand out in an oversaturated market.

Promotional activities extended to HaiDiLao and Yusheng products, driving over 10,000 orders during the holiday season. These campaigns showcased unique selling points for products, creating engaging content that resonated with audiences and drove purchasing decisions.

Innovative approach and impact

FY Ads Singapore’s innovative approach effectively harnessed the power of Xiaohongshu, transforming everyday products into trends and generating excitement that translates into sales. Using influential voices, FY Ads elevated 7-Eleven’s products, creating buzz that went beyond traditional marketing channels.

This series of campaigns is an example of FY Ads Singapore’s ability to create effective marketing strategies tailored to specific demographic groups, reinforcing its reputation as a leading digital marketing agency in the region. The partnership with 7-Eleven demonstrates how targeted influencer marketing can deliver impressive results, turning consumer engagement into tangible business success.

Commitment to cohesion and development

The ongoing partnership between 7-Eleven and FY Ads Singapore underscores their shared vision of continued engagement and growth in the digital space. With a commitment to annual influencer campaigns, both companies are poised to continually engage with the Chinese-speaking audience, ensuring long-term brand relevance and customer loyalty.

About 7-Eleven Singapore

7-Eleven is a world-famous chain of convenience stores offering a wide range of products and services tailored to the diverse needs of customers. Singapore dynamic population. With a commitment to innovation and customer satisfaction, 7-Eleven continually introduces new and exciting offers to its customers.

About FY Ads Singapore

FY Ads Singapore is a leader in digital marketing innovation and is headquartered in Singapore and offices in Malaysia, ThailandAND ChinaAs the official overseas partner of Xiaohongshu App, FY Ads specializes in influencer marketing, content creation, and audience engagement on Chinese social media platforms. Their strategic approach and cutting-edge solutions make them the ideal partner for brands looking to strengthen their digital presence in the Chinese market.

For more information on FY Ads and their groundbreaking marketing solutions, visit www.fy-ads.com.

Source :7-Eleven Singapore partners with FY Ads to appeal to Chinese market via Xiaohongshu

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