GrubMarket acquires online grocery retailer Good Eggs

SAN FRANCISCO, Aug. 7, 2024 /PRNewswire/ — GrubMarket BB #:301166, a leading technology-enabled food e-commerce company pioneering AI-driven enterprise solutions in the U.S. food supply chain, today announced that it has completed the acquisition of Oakland, California-based Good Eggs, a leading online grocery service known for its unwavering commitment to sustainability, local sourcing and high-quality food.

This strategic acquisition represents a significant milestone for GrubMarket as it strengthens its e-commerce capabilities with a category leader that has a strong and visible brand presence, particularly in its core service regions of the San Francisco Bay Area and Los Angeles.

Founded in San Francisco in the summer of 2011, Good Eggs has built a reputation for providing high-quality food and meals sourced from the best organic farmers, manufacturers and producers in California. Operating out of a 125,000-square-foot warehouse, the company offers more than 7,000 products, from fresh produce, dairy, eggs, meat, seafood and grocery items to prepared meals and artisanal products. The team ensures that every product sold meets rigorous quality and environmental responsibility criteria.

Good Eggs stands out in the crowded grocery retail market with its commitment to transparency and direct support for local agriculture. By maintaining close relationships with local farmers and producers, Good Eggs ensures that customers receive the freshest, most sustainable foods available.

This approach not only supports the local economy, but also reduces the environmental impact associated with complex and fragmented supply chains. More than 70% of products are sourced from locations within 250 miles of distribution.

Good Eggs’ proven business model delivers best-in-class unit economics through a seamless online shopping experience and the company’s logistics expertise. Its innovative supply chain practices allow it to maintain a spoilage rate significantly lower than industry standards, ensuring customers receive the highest level of freshness.

Good Eggs CEO Rodrigo Arévalo expressed his enthusiasm for the acquisition, stating, “Joining GrubMarket is an exciting new chapter for Good Eggs. Our mission has always been to create a better food system by connecting people with the highest quality, sustainably sourced food. With GrubMarket’s robust technology capabilities, extensive global supply network and unparalleled operational experience, we are poised to expand our impact and reach more households that share our values.”

The acquisition of Good Eggs is consistent with GrubMarket’s strategy to expand the company’s presence in the consumer market while leveraging its technological potential to increase operational efficiency and improve the quality of customer service.
GrubMarket CEO Mike Xu says, “Good Eggs has built an impressive brand with a loyal customer base that values ​​sustainability and quality. We see great potential in combining our extensive network and resources to further scale Good Eggs’ business. At GrubMarket, we also believe in leveraging our success to support local farmers and sustainable farming practices. Good Eggs’ commitment to these principles makes them an ideal partner for us. Together, we will continue to promote a more resilient and human-centric food system. This acquisition allows us to diversify our product offering, reach more sustainability-minded consumers who value quality, and strengthen our position as one of the fastest-growing and most influential companies in the food supply chain.”

As part of GrubMarket’s offering, Good Eggs will benefit from GrubMarket’s suite of patented technology solutions, including WholesaleWare, an AI-powered software-as-a-service (SaaS) ERP platform that provides food wholesalers, distributors and shippers with seamless financial management, efficient sales support, online ordering, accurate inventory management, batch tracking, manufacturer accounting, and automated routing and logistics; GrubAssist, a groundbreaking enterprise AI assistant that provides food supply chain businesses with deep insights, intelligent analytics and automated order processing; and GrubPay, a digital payments offering designed specifically for the food supply chain industry.

About GrubMarket
GrubMarket is an AI-powered technology that is enabling and digitally transforming the U.S. food supply chain, and one of the largest privately held technology companies in the world. As a provider of enterprise AI solutions to the U.S. food supply chain, a pioneer in technology-enabled B2B food e-commerce, and a pioneer in offering cutting-edge AI-powered software-as-a-service solutions, GrubMarket is using technology to fundamentally transform the U.S. and global food supply chain. GrubMarket has also been named to the prestigious CNBC Disruptor 50 list for two consecutive years. GrubMarket operates in all 50 U.S. states and has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa, and Spain, with plans for further expansion in the U.S., Canada, South America, Europe, Africa, and beyond.

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