Elon Musk-led X’s Latest Lawsuit Forces Global Alliance for Responsible Media to Cease Operations: Report – Rumble (NASDAQ:RUM)

This Global Alliance for Responsible Media Or GARM reportedly announced the suspension of its operations after it filed an antitrust lawsuit Elon Musk social media company, Xformerly Twitter.

What happened:On Thursday, World Federation of Advertisersor WFA informed its members to discontinue GARM activities, Business Insider reported, citing an internal email.

WFA General Director, Stephan Loerkewrote to members in an email that the decision “was not made lightly,” given GARM’s status as a nonprofit with limited resources.

Sign up for Benzinga’s Tech Trends newsletter to get the latest technology news delivered straight to your inbox.

Loerke also mentioned that both WFA and GARM intend to challenge X’s accusations in court, expressing confidence that the outcome of the case “will demonstrate our full compliance with competition rules in all our activities.”

Why does it matter:At the beginning of this week, Rumble Inc. RUM He also joined X filing antitrust lawsuits alleging a conspiracy to withhold advertising revenue.

The United States District Court for the Northern District of Texas received a motion naming the World Federation of Advertisers, an advertising agency WPPand its subsidiary GroupM worldwide as accused.

Rumble’s official X account stated, “Rumble has joined X to sue a cartel of advertisers and ad agencies who have conspired to block ad revenue from certain platforms and content creators.”

Check out more consumer technology coverage from Benzinga by clicking on this link.

Read more:

Reservation: This content was prepared in part using AI tools and was reviewed and published by Benzinga editors.