Oatmeal Market to Reach $10,557 Million by 2034, Growing at 5.7% CAGR

The global oatmeal market is expected to grow at a CAGR of 5.7% through 2034. The sector is estimated to reach USD 6,063 million in 2024 and USD 10,557 million by 2034.

Oatmeal is becoming the world’s favorite breakfast food due to its rich fiber content and the presence of other essential nutrients such as vitamins and minerals. The high consumption of this product worldwide is expected to boost sales growth during the evaluation period.

Oatmeal is the final product of processed, crushed or rolled oat grains consumed mainly for breakfast. Oatmeal is consumed with fruits, nuts, milk and many other nutritious drinks.

grains on a global scale. Consumers gain nutritional benefits such as fiber, protein, minerals and vitamins.

The muesli market has grown rapidly in recent years, largely due to increased consumer awareness of the numerous health benefits of oats. In response to the increased demand for natural and nutritious breakfast options, muesli products have been introduced to meet a wide range of dietary needs. As more people focus on their health and seek quick but nutritious meal options, this trend is expected to continue.

Granola has many health benefits, including the ability to prevent diseases such as heart disease, diabetes, and obesity. Granola can help lower cholesterol levels due to its high levels of unsaturated fatty acids.

It is also important in the fight against cancer due to its antioxidant properties. The gluten-free nature of oats is also a market advantage as consumers are willing to pay more for gluten-free products. The global muesli market is expected to grow significantly due to the increasing global demand for convenience foods. The food and beverage industry has increased muesli production to meet customer demand. Muesli sales are expected to increase dramatically during the forecast period as the vegan population expands.

In addition, a spontaneous increase in the disposable income of consumers in developing countries such as China, India and Japan can be expected to result in an increase in demand for oatmeal, as most of these consumers lead busy lifestyles.

Growth of the oatmeal market driven by changes in consumer lifestyles

The lifestyle of consumers is also evolving along with the world. Today, most of the people are engaged in strenuous activities that make them lazy and unable to cook. The food and beverage industry has focused on the consumer sentiment by introducing innovative time-saving food products like oatmeal to support the growth of its market globally. Consumers spend most of their earnings on healthy, time-saving and high-nutritional food. The global oatmeal market, a segment in the convenience food category, is expected to grow tremendously during the forecast period as the food and beverage industry is growing.

Moreover, the growing consumer awareness of the health benefits of plant-based products is suspected to be driving the industry forward. Veganism is gaining popularity in the Asia-Pacific and North America regions and is expected to drive the growth of the global oatmeal market, as it is a cereal product. Moreover, manufacturers are adopting new business strategies such as mergers, acquisitions, consolidations, and product innovations to drive the industry growth and expand their products to regions where they do not have any foothold yet.

Limitations of the oatmeal market

Oatmeal can be replaced with products such as buckwheat, quiona, brown rice, cornflakes and other convenient foods.

This has a negative impact on market growth as competition from these substitute products could cause a decline in oatmeal sales worldwide.

Oatmeal Market: Regional Analysis

Geographically, Europe dominates the global oatmeal market, as annual revenue from this region is higher than any other.

Given the presence of major players in the region, Europe can be expected to maintain its dominant position during and after the forecast period.

North America and Asia Pacific are expected to be the fastest growing markets over the foreseeable period due to increasing demand for oatmeal from various end-user sectors such as cosmetics, food and beverage industries.

Latin America, Africa and the Middle East are expected to see significant growth as the market in these regions is still fresh.

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Oatmeal Market by Category

The oatmeal market is divided into the following categories based on its nature:

Based on the type, the oatmeal market is divided into:

Steel-cut oat flakes
Regular oatmeal
Quick oatmeal
Instant oat flakes
Whole oat grains
Scottish oats
Others

Based on the sales channel, the oatmeal market is divided into:

Offline Sales Channel
- Supermarkets/hypermarkets
- Department stores
- Grocery
- Other sales channels
Online Sales Channel
- Company website
- E-commerce platform

By region, the oatmeal market is divided into:

North America
Latin America
Europe
Middle East and Africa
East Asia
South Asia
Oceania

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