Tesco clothes now have digital identifiers

𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐚 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐭𝐨 𝐚 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐰𝐢𝐭𝐡 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐬𝐬𝐩𝐨𝐫𝐭𝐬 In 2027, the EU Ecodesign for Sustainable Products Regulation (ESPR) will require every product sold in the EU to have a Digital Product Passport (DPP). While this may seem like a compliance burden, it is actually golden opportunity. Why? DPPs offer unparalleled insights by combining product lifecycle data with customer behavior. This allows companies to: 📈 Increase sales with precise data-driven strategies. 🚚 Optimize supply chains and production forecasts. 💰 Capture new revenue streams with buyback programs and secondary market insights. 🔒 Simplify privacy compliance and improve data accuracy. ♻ Enable and scale recycling with transparency Before DPP regulations were introduced, Blue Bite pioneered the connected product strategy by offering tailored DPPs with dynamic and engaging content, increasing consumer engagement and brand loyalty. DPPs are not just about meeting regulatory requirements – they are about driving innovation, reducing costs and unlocking new business models. While many solutions have emerged, it is crucial to choose one that is aligned with overall business goals and maximizes ROI. 💡 I might write a post on this topic to help clarify the competitive landscape! Check out some of the success stories we’ve launched with leading brands like Pablo Erroz, adidas, Alexander McQueen, and Bvlgari. What other opportunities could DPP open up for your business? Let’s talk! 🚀 #DigitalPassports #EUSustainability #Innovation #DataDriven #RevenueGrowth