Sunday Ticket is available on the Apple App Store for $679.99

Sunday Ticket isn’t getting cheaper. It’s getting more expensive.

It depends on where you buy it.

Via John Ourand of Puck.news, the off-market game bundle is now available in the Apple app store to watch on your iPad or iPhone. Cost? $679.99.

When bundled with RedZone, the cost is $739.99 per year.

The league informed Ourand that pricing was none of its business: “The NFL does not control the pricing of the Sunday Ticket and does not set or collect any additional fees associated with its sale.”

As Ourand notes, Apple charges a 30 percent fee on everything sold in its store. That fee is built into the price.

Regardless of the NFL’s claims about pricing, the record of the Sunday Ticket trial made clear that the leader wants it to be a “premium” product that complements the over-the-air broadcasts in the market. The league wants a sufficient percentage of fans to choose to watch games available on local CBS and Fox affiliates, protecting the billions it receives from those networks.