Dental Hygiene Devices Market Forecast Analysis: 2022–2028

The global dental hygiene devices market, valued at USD 4.4 billion in 2022, is projected to grow to USD 5.9 billion by 2028, registering a solid compound annual growth rate (CAGR) of 4.8% during the forecast period from 2022 to 2028.

Oral hygiene devices, which include essential products such as toothbrushes and toothpastes, play a key role in maintaining oral health and preventing dental problems such as bad breath and infections. The market growth is driven by the widespread adoption of oral care devices and the availability of a variety of product options to suit different consumer needs.

Key players in the oral care sector are actively adapting their strategies to align with consumer preferences, competitive dynamics and pricing structures. This strategic evolution is crucial as companies seek to meet the growing demand for effective and innovative oral care solutions.

Apart from technological advancements, the market is witnessing growth due to increased awareness of oral health and rising incidence of gum disease. These factors are expected to drive the demand for basic and advanced oral hygiene devices in the coming years.

As consumers become more aware of oral hygiene, the oral hygiene device market is poised for significant growth. With continuous innovation and an expanding product offering, the sector is set to continue its upward trajectory, providing better oral health to individuals around the world.

Key findings: Dental hygiene equipment market

• The global oral hygiene devices market is expected to grow at a CAGR of 4.8% during 2022-2028 and is expected to reach USD 5.9 billion by 2028.
• The increasing incidence of dental problems such as plaque, tooth decay, and periodontal disease is driving the market growth.
• The United States dominates the North American market, with a market share of over 77.2% in 2021.
• Germany is the largest market in Western Europe and is forecast to have a market share of 20.9% by 2028.
• The dental hygiene equipment market in China is growing rapidly due to increasing awareness and disposable income.
• In 2021, toothbrushes held the largest market share of 57.9%, which was driven by the rising incidence of dental diseases.
• Retail pharmacies are the dominant distribution channel, but online pharmacies are the fastest growing.
• The COVID-19 pandemic has accelerated the development of online sales of oral hygiene devices.
• Lockdowns and quarantines have led to an increase in demand for oral care products via online channels.

Discover comprehensive findings: Find the full report on the Oral Hygiene Devices market

Competitive Landscape:

Leading companies in the oral hygiene market are growing through global product expansion and a broad product portfolio combined with a large consumer base. They are also strengthening their market presence by forming strategic partnerships and pursuing acquisitions and mergers.

• In August 2021, Colgate-Palmolive launched India’s first recyclable toothpaste tubes. This innovative technology was initially introduced in Colgate’s Active Salt and Vedshakti variants, with plans to expand to other brands in its portfolio as well.
• In December 2021, Crest (The Procter & Gamble Company) and Oral-B, in partnership with ToothFairy, Jet Dental, Feeding America® and a growing network of dental professionals, committed to providing access to dental care, education and donations of oral care products to 2 million children and families in need.

Key company profiles:

• Colgate-Palmolive Company
• Procter & Gamble Company
• Philips NV Consoles
• Unilever plc.
• GlaxoSmithKline plc
• Ultradent products
• Johnson & Johnson
• 3M Company
• Dabur India Ltd
• Dentsply Sirona

Key market segments covered by the dental hygiene devices market research:

By product:

• Toothbrush
• Dental polishing devices
• Dental scalers
• Other dental devices

By distribution channel:

• Hospital pharmacies
• Retail pharmacies
• Online pharmacies

By region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia and Pacific
• Middle East and Africa (MEA)

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Future Market Insights, Inc. (ESOMAR certified, Stevie Award winner and member of the Greater New York Chamber of Commerce) offers in-depth insights into the factors driving market demand. FMI is a leading global provider of market intelligence, advisory services, consulting and events for the packaging, food and beverage, consumer technology, healthcare, industrial and chemical markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional and local expertise on various industry disciplines and trends in over 110 countries.

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