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ATX Open Chooses Tixr for Ticketing and E-Commerce

Posted on by darion

In this week’s SBJ Tech newsletter, we delve into the benefits of SeatGeek’s new Parties feature for teams and leagues, and take a look at the refreshed branding of the ScorePlay digital asset management platform. — Ethan Joyce

In today’s edition of Power Up:

  • ATX Open collaborates with Tixr
  • SEC FB uses new Catapult solution
  • Athlete Voice: Matt Freese

The ATX Open announced Wednesday that it has partnered with Tixr to sell tickets for the WTA 250 tournament, which will take place in Austin from Feb. 22 to March 2, 2025, at Westwood Country Club, SBJ’s Bret McCormick reports.

The third edition of the ATX Open will feature a new general admission ticket product, including, for the first time, junior GA tickets starting at $5. The tournament will leverage Tixr’s ticketing and e-commerce technology to offer interactive, reserved seating and a highly visual, mobile-friendly shopping experience. The ATX Open is operated by DropShot LLC., which has been staging ITF-level tournaments in the region since 2019.

Catapult has created a new sideline video solution for the upcoming 2024 college football season, introducing a new service with the Southeastern Conference. The product comes after the NCAA Football Rules Committee approved the use of a tablet for in-game video playback earlier this year.

The sideline solution can also be used after games to send video packets about specific players and positions, speeding up the clipping and post-game review process. Catapult said it tested the new feature during bowl games last season, which included a partnership with LSU during the ReliaQuest Bowl against Wisconsin.

NYCFC goalkeeper Matt Freese has started all 25 of his club’s matches this season, leading MLS with a 77.3% save percentage while stopping 97 of the 128 shots he has faced. This is his second season with NYCFC after beginning his career with the Philadelphia Union.

Although he left early, Freese completed his Harvard degree remotely, combining his Ivy League studies with professional soccer, which he considers an asset to his athletic career. A curious mind and an avid sports business fan — and a self-professed Sports Business Journal reader — Freese has written independent research projects on MLS franchise valuations and advanced expected goals analysis. He spoke with SBJ’s Joe Lemire in the latest installment of Athlete’s Voice.

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