Björn Borg AB updates financial targets, increasing annual sales growth target from 5% to at least 10%

Today, Björn Borg AB (publ) updated its long-term financial targets. The targets are updated to reflect Björn Borg’s strategic priorities regarding sales growth ambitions.

Björn Borg’s Board of Directors has adopted the following long-term financial goals, including an increase in targeted sales growth, as the Group aims to achieve sustainable and profitable sales growth through expansion in three core categories: underwear, sportswear and footwear.

Updated financial goals

• Annual sales growth of at least 10% (previously 5%).
• Annual operating margin target of at least 10% (unchanged)
• Annual dividend of at least 50% of net profit after tax (unchanged)
• The equity ratio should not fall below 35% (no change).

Solna August 26, 2024

For more information, please contact us

Jens Nyström, CFO
E-mail address: [email protected]
Phone: +46 85 06 337 00

Henrik Bunge, CEO
Email address: [email protected]
Phone: +46 85 06 337 00

About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear, sportswear, bags and footwear. It also offers eyewear through licensees. Björn Borg products are sold in around twenty markets, the largest of which are Sweden and the Netherlands. The Björn Borg Group operates at every level, from branding to consumer sales in its own Björn Borg stores and through its own e-commerce website www.bjornborg.com. The Group’s net sales amounted to SEK 872 million in 2023, with an average number of 151 employees. Björn Borg shares have been listed on Nasdaq Stockholm since 2007.

This information is information that Björn Borg AB (publ) is required to make public under the EU Market Abuse Regulation. The information was sent for publication via the contact persons indicated above on 2024-08-26 08:40 CEST.