RNDC Introduces REDI: A State-of-the-Art Digital Accelerator to Capture Today’s Tech-Savvy Consumers

REDI is RNDC’s latest go-to-market solution, enabling brands and suppliers to engage with customers throughout their digital shopping journey

GRAND PRAIRIE, Texas – August 29, 2024 – Republic National Distributing Company (RNDC), one of the nation’s leading distributors of alcoholic beverages, today announced the launch of Republic Digital (REDI), an innovative digital accelerator designed to connect brands with savvy consumers using the latest technology and marketing strategies. In a compliant manner, REDI aims to increase brands’ online visibility and growth in the rapidly evolving e-commerce landscape.

The Accelerator offers a comprehensive, end-to-end solution that lowers the barrier to entry for brands that have not previously engaged with consumers via digital media, and provides exclusive insights and trends across brands, sectors and markets to better support strategic media buying decisions. By providing specialist digital services tailored to the unique three-tiered beverage marketplace of suppliers, distributors and retailers, REDI enables brands to thrive online.

REDI covers all aspects of the digital consumer experience, helping brands of all sizes increase revenue and volume. Through its partnership with Shopify, REDI supports brands with three-tiered transactional sites, simplifying media buying to increase customer visibility. Additionally, REDI elevates brand messaging on marketplaces like Instacart, UberEats, DoorDash, and more. In a pilot program, a major wine brand increased its gross merchandise value (GMV) on these and other platforms by 400% using REDI’s data insights and industry knowledge.

“Our suppliers are underserved in the digital space today. Due to the complexity of the three-tiered system, many traditional digital marketing tactics are not delivering the right returns. We believe REDI can help brands close this gap,” said Emily Xu, SVP of e-commerce and marketing at RNDC.

The REDI team is an integral part of the RNDC organization and is well-equipped to manage the complexities and compliance requirements of the beverage industry. As a distributor, they will also leverage their in-depth knowledge of these brands and their goals to find the most effective marketing strategies and means to reach the right audience of twenty-one and older at the right time.

“With RNDC’s scale, industry experience, and deep understanding of brand priorities and local market dynamics, we continue to bring digital innovation to the alcohol beverage industry, simplifying the process and making it as ready to go as possible,” said Nick Mehall, CEO of RNDC.

For more information about REDI capabilities, brands can email [email protected].

About Republic National Distributing Company
As the nation’s leading beverage distributor of wine and spirits, RNDC has built its reputation on bringing together the brightest talent in the industry, constantly igniting opportunities for our suppliers, customers and associates. Our broad national footprint strengthens suppliers by building strategic relationships with customers on and off-site, elevating their brands and connecting them with their target consumers. Operating in the District of Columbia and 39 states across the United States, we are committed to being the most valuable partner to all we serve. With roots that pre-Prohibition and a reach that spans local to national, digital to DTC, we are pioneering a new era of wine and spirits distribution through a three-tiered system. At RNDC, we operate in that rare space where commitment to craft meets unyielding quality. Driven by passion, we are raising the bar on alcoholic beverage distribution—elevating spirits and sales across our entire value chain. To learn more, visit www.rndc-usa.com or contact Kanchan Kinkade, vice president of corporate communications, at [email protected].