Patriots legend Bill Belichick launches Instagram account ahead of 2024 NFL season | News, scores, highlights, stats and rumors

Foxborough, MA - January 11: Former New England Patriots head coach Bill Belichick addressed the media at Gillette Stadium to announce his departure. (Photo by John Tlumacki/The Boston Globe via Getty Images)

John Tlumacki/The Boston Globe via Getty Images

TV shows and podcasts aren’t the only places NFL fans will be able to catch up with former New England Patriots coach Bill Belichick this season.

The Tribune Report @Bleacher Report

🚨Bill Belichick has officially joined Instagram 🤣 pic.twitter.com/KuXP5qLi8N

Belichick shared Wednesday that he is expanding his social media presence. Pat McAfee’s show.

“I honestly can’t believe I’m doing this, but I joined Instaface,” Belichick said.

Pat McAfee @Show PatMcAfee

You have an announcement to make to the Trainer..

“I can’t believe I’m doing this, but I joined Instaface” 😂😂 ~ Bill Belichick #PMSLive pic.twitter.com/VZZJbskdyF

The account had no posts, but by Wednesday afternoon it had over 20,000 followers.

The 72-year-old Belichick’s profile photo shows him wearing the six Super Bowl rings he won during his 24-year career as Patriots coach.

Since parting ways with the Patriots in January, Belichick has taken on a number of media roles, including serving as analyst on the CW network Inside the NFL.

Belichick is also set to be a regular guest on ESPN Manning’s Cast ANDPat McAfee’s show co-hosting the SiriusXM “Let’s Go!” podcast with sportswriter Jim Gray.

Apparently, this level of presence in traditional media requires Belichick to have a corresponding presence on social media.