Westwood Hart Announces Launch of New E-Commerce Platform

Westwood Hart, a bespoke tailoring company with over fifty years of experience, has announced the launch of a new e-commerce platform.

Malibu, California – September 4, 2024 —

The development represents a significant expansion of the company’s operations, enabling it to offer hand-tailored suits, sports jackets and shirts to customers worldwide via digital means.

Founded by master tailor Peter Lau, Westwood Hart built its reputation on traditional tailoring methods and attention to detail. Now headed by Peter’s son, Vincent Lau, the company has adapted these time-honored practices for the digital age. This shift represents a significant shift in the bespoke tailoring industry, which has traditionally relied on in-person fittings and consultations.

At the heart of Westwood Hart’s offering is its strong partnerships with prestigious fabric mills. The company cultivates long-standing relationships with renowned suppliers such as Dormeuil, Scabal, Holland & Sherry, Loro Piana, Vitale Barberis Canonico, Guabello, E.Thomas, Marzoni, Filarte, Reda, Lanifico Cerruti and Ermenegildo Zegna. These partnerships, some spanning decades, ensure a steady supply of high-quality fabrics and allow Westwood Hart to offer customers exclusive or limited-edition fabrics. The fabric selection includes over 1,000 options, spanning a variety of materials including fine wools, luxurious cashmeres, smooth silks and breathable cotton blends. This diverse offering caters to a variety of preferences and climates, from lightweight summer fabrics to durable winter weaves. The company’s close partnerships with these mills also allow it to remain at the forefront of fabric innovation and sustainability initiatives in the textile industry.

The platform’s clothing customization features include a comprehensive set of options, offering a variety of styles that aren’t typically found on other online bespoke platforms. Customers can choose from a wide range of single- and double-breasted styles, different front button configurations, and a variety of pocket styles. The platform also allows for customization of slit styles and even offers the option to choose a contrasting color of sewing thread, providing an additional level of personalization. Additionally, customers have the option to order additional pants or add a vest to create a three-piece suit.

In addition to these style choices, customers can choose from 64 types of suit buttons, including materials such as horn, bone, corozo and mother of pearl. The company provides 88 varieties of printed fancy linings, in addition to a selection of classic solid colors of pure Bemberg silk linings. A unique feature of the company’s unique “design your own suit” service is the option of bespoke linings, allowing customers to incorporate personal images or patterns into their garments.

Westwood Hart’s manufacturing process follows traditional tailoring methods, adapted to the needs of a remote clientele. Each garment begins with a hand-drawn paper pattern, created from the client’s measurements. The company uses full canvas construction for its suits, using horsehair canvas hand-stitched into the garment. This method, in keeping with tailoring tradition, allows the garment to mold to the wearer’s body over time, enhancing fit and comfort.

To address the challenges of remote fittings, Westwood Hart has implemented a multi-faceted approach to obtaining accurate measurements. Customers can submit measurements taken by a friend or local tailor using a simple guide, try on a favorite garment, use off-the-shelf sizes with the ability to make adjustments and corrections, or even send in a garment to be replicated. The company also encourages customers to submit profile photos, which help tailors understand the individual nuances of posture and body shape that can affect the fit of their custom-made suit.

The e-commerce platform also offers virtual consultations with Westwood Hart tailors. These consultations aim to replicate the traditional in-store experience, allowing customers to discuss fabric choices, styling preferences and any special requirements they may have.

To provide customers with confidence when shopping online, Westwood Hart has introduced a perfect fit guarantee in case of fit or workmanship issues. With the introduction of worldwide shipping, Westwood Hart is now extending its made to measure services to a global clientele.

Vincent Lau, CEO of Westwood Hart, provided context for this digital expansion: “The launch of our e-commerce platform is a natural evolution for our company. We are adapting our traditional practices to meet the changing needs of our customers while maintaining our commitment to quality and craftsmanship.”

Looking to the future, Westwood Hart has announced plans to expand its product range. These plans include the introduction of a dedicated women’s line, expanding the company’s offering traditionally aimed at men. The company also plans to enter tailored casual wear, responding to changing fashion trends and customer demands.

Westwood Hart’s e-commerce launch is indicative of broader trends in the fashion industry. It reflects a growing movement toward digital platforms and increased options for personalization, even in traditionally practical sectors like bespoke tailoring. The company’s approach of combining traditional craftsmanship with modern technology is a remarkable case study in how heritage industries are adapting to the digital age.

The long-term implications of this shift to online tailoring remain uncertain. It raises questions about the future of traditional tailoring methods and the potential for technology to bridge the gap between made-to-measure and ready-to-wear. As companies like Westwood Hart continue to innovate in this space, they could shape the future of personalized fashion.

About Westwood Hart

Founded by master tailor Peter Lau and now managed by his son, Vincent Lau, Westwood Hart is a bespoke menswear company, hand-made from the highest quality materials, including suits, sports jackets and trousers, designed to each client’s unique requirements and guaranteed to be a perfect fit.

More information

To learn more about Westwood Hart and its new e-commerce platform, visit the website at https://westwoodhart.com/.

About Us: We offer hand-tailored menswear, including suits, blazers and trousers, designed to your exact specifications. Style and design your clothes online, choose from a variety of premium materials, with unparalleled fit and our perfect fit guarantee. Our commitment to quality craftsmanship ensures that every piece is made with precision and care. Discover the difference in bespoke tailoring with Westwood Hart.

Contact details:
Organization: Westwood Hart
Address: 30745 Pacific Coast Hwy Ste 21 Malibu CA 90265 United States
Phone: (310) 584-7555
Website: https://westwoodhart.com/

Edition number: 89140309

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