Action Figure Insider » TRANSFORMERS DAY Preview September 17th #transformersday2024

The Hasbro team will be celebrating TRANSFORMERS DAY September 17th to celebrate the iconic franchise and its 40th anniversary.^t anniversary. The day will be filled with exciting announcements and content for all TRANSFORMERS fans.

We’ll have more details on this celebration coming soon, but to whet your appetite for more Transformers news, our friends at Hasbro have allowed us to share a little sneak peek at their upcoming Elita-1 Studio Series figure!

TRANSFORMERS STUDIO SERIES DELUXE CLASS TRANSFORMERS ONE ELITA-1

(HASBRO| Ages: 8 and up | Approximate retail price: $24.99 |

Available: Fall 2025)

Bring the epic action of the TRANSFORMERS movies from the big screen to your collection with the TRANSFORMERS Studio Series Deluxe Class Elita-1 Action Figure! Inspired by the TRANSFORMERS ONE movie, this 4.5-inch figure converts between robot mode and Cybertronian trike mode. Features a posable head, arms and legs for action posing and comes with accessories of a blaster and jetpack that can be attached to the figure. Look for more collectible TRANSFORMERS Studio Series figures to build your movie-inspired collection (each sold separately, subject to availability). Available for pre-order on TRANSFORMERS DAY, September 17 at 1:00 PM ET on Hasbro Pulse and at participating retailers

Stay tuned for more announcements about Transformers Day 2024!

Daniel Pickett

AFi Founder and Editor-in-Chief Daniel “Julius Marx” Pickett has spent his entire life surrounded by toys. The first collection he ever collected was Mego’s World’s Greatest Super Heroes from the 1970s. He has been surrounded by collectibles ever since. In 1999, he was confused by the lack of information and news about some of his favorite toy collections that he had been collecting. When he couldn’t find any information, he decided to research it himself, thinking that other people might be interested in the same news. He began writing a weekly column about the toy and action figure industry for a toy news site and within a year, he tripled his daily traffic to the site with his updates, reviews, and product features. He established relationships with all the major toy manufacturers and many sculptors, painters, and moldmakers. He turned his hobby into a worldwide body of knowledge that the industry embraced. In 2004, he teamed up with his toy buddy Jason “ToyOtter” Geyer to create their own website www.ActionFigureInsider.com. Daniel has been quoted in both the trade press and mainstream media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has appeared regularly on G4’s “Attack of the Show” as a featured contributor to the “Mint On Card” segment, and our home page has been linked to twice from USA Today’s “Pop Candy” blog. Daniel’s content has also been featured in Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries, and television shows. But all this just sounds snobbish and “bragging” – in short, Daniel loves toys and LOVES talking about them.

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