WebEngage Startup Program Announces REV, Calls for Early Stage Startups to Apply for Cohort-Based Program

95% of startups fail because they run out of money. One of the many reasons for this is the rising cost of customer acquisition. Reports suggest that customer retention is 5x cheaper than acquisition channels. WebEngage recently announced a phased transition to a consulting-based approach, where clients are required to achieve up to 10x ROI on their ROAS. WSP REV will select 30 promising startups to build sustainable businesses by implementing retention-first strategies unique to their companies through mentoring programs, workshops, networking, and community building.

Launched in 2021, the WebEngage Startup Program has helped over 400 early-stage startups develop customer retention and engagement strategies. Some of the startups from the portfolio have also raised funding and some have been featured in the greedy Shark Tank. A few startups from the WebEngage Startup Program portfolio are Perfora, P-TAL, House of X, 1% Club, Rang De, Vobble, Hexa Health, Dezerv, Wright Research, etc.

Nitya Shah, Lead – WSP, WebEngage, said, “A strong customer retention strategy helps businesses grow sustainably and is crucial for long-term success. Over the years, the WebEngage Startup Program has played a crucial role in helping early-stage startups build their engagement and retention strategies. We are extremely proud to have supported over 400 companies in their growth through this program. In line with our mission to enable the startup ecosystem to thrive, WSP is delighted to introduce partnership benefits to the new cohort with its unique positioning REV – Retain, Engage, and Value Deliver. The top 30 selected startups will not only receive cutting-edge customer retention consulting from WebEngage but will also benefit from our strategic partnerships like Rize by RazorPay, The D2C Folks, GrowthX, Pedalstart and many more that will help startups REV UP towards growth.”

Highlights of the program:

* Get expert advice from venture capitalists: Connect with top venture capitalists, get direct, one-on-one feedback, and receive personalized mentoring to help you navigate the world of fundraising and open doors to new opportunities.

* 6-Month Access to WebEngage Platform: Selected startups will receive 6 months of unlimited access to the WebEngage platform, enabling them to leverage the full suite of tools, including a customer data platform, engagement tool, and personalization engine.

* Dedicated mentorship: Startups will benefit from the knowledge of experienced mentors, industry leaders and WebEngage experts who bring extensive experience in customer retention and growth strategies.

* Tailored Masterclasses and Workshops: Regular sessions on unlocking growth and GTM, personalized marketing, pitch deck analysis, funding preparation, and more, led by WSP thought leaders and partners, will help startups build a solid foundation with retention best practices.

* Networking and Community Building: REV offers startups the chance to connect with a diverse network of founders, investors, potential partners, and gain visibility in the ecosystem by fostering collaboration and growth opportunities.

* Access to curated technology and development offerings: Take advantage of significant discounts and credits on essential technology and development services, from cloud hosting to analytics and marketing tools. Reduce overhead and free up budget for product development or customer acquisition.

The REV by WebEngage Startup Program application deadline is September 22, 2024, and the cohort will run for six months, from October 1, 2024 to March 31, 2025. For more information about the REV by WebEngage Startup Program and to apply, visit the REV by WebEngage Startup Program page.

WebEngage helps consumer brands engage and retain customers to increase lifetime value and marketing ROI. The product suite includes a robust customer data and analytics platform—unifying data across silos, a best-in-class engagement layer with an omni-channel journey builder, and a personalization engine that helps drive conversions across all channels, including web and mobile apps.

Consistently ranked #1 across all review platforms for ease of use and platform comprehensiveness, WebEngage is used by over 800 brands across India, Africa, Middle East, Latin America, and Southeast Asian markets. The list of brands across E-Commerce & Travel, Edtech, BFSI & Fintech includes IKEA, Unilever, Walmart, Myntra, Unacademy, Pepperfry, GoIbibo, Adan One, PFI Mega Life, PasarPolis, Wego, Groww, Acko, Blackberrys, and more.

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