Display up to five indicators at once

Google has made changes to Analytics, adding features to help you better understand your data.

The update brings several key improvements:

• Now you can compare up to five different metrics side by side.
• A new tool automatically detects unusual trends in your data.
• A more detailed transaction report allows you to take a closer look at your revenue.
• Acquisition reports now more clearly separate user and session data.
• It’s easier to understand what each report does when it has new descriptions.

Here’s a look at these new features, why they’re important, and how they can help you improve data analysis and decision-making.

▶️We’ve introduced chart rows in detailed reports. Now you can visualize up to 5 rows of data directly in detailed reports to measure their changes over time.

We have also introduced new reporting features:

🔎: Anomaly detection to highlight unusual data fluctuations
📊:… photo:twitter.com/VDPXe2Q9wQ

— Google Analytics (@googleanalytics) September 5, 2024

Chart Rows: Improved Data Visualization

The most visible addition is the “Chart Rows” feature.

Now you can visualize up to five rows of data at once in your reports, allowing you to quickly compare and analyze trends.

This feature can be accessed by selecting the desired rows and clicking on the “Row Chart” option.

Anomaly Detection: Detecting unusual patterns

Google Analytics has implemented an anomaly detection system to help you identify potential problems or opportunities.

This new tool automatically flags unusual fluctuations in your data, making it easier to spot unexpected spikes, dips in traffic, or other significant trends.

Improved navigation and understanding of reports

Google Analytics has added hover descriptions to report titles.

These brief explanations provide context and include links to more detailed information about the purpose and metrics of each report.

Marking key events in the event report

The Events report allows you to mark important events for easy reference.

This feature, available through the three-dot menu at the end of each event line, makes it easy to prioritize and track important data points.

New Transaction Report for Revenue Insight

For e-commerce businesses, the new Transactions report offers detailed insight into revenue streams.

This function provides information about each transaction, using the transaction_id parameter to provide a comprehensive view of sales data.

Scope changes for acquisition reports

Google has improved its acquisitions reporting to offer more detailed measurement data.

This User acquisition the report now includes user metrics such as total users, new users, and returning users.

Meanwhile, Traffic Acquisition The report focuses on session-related metrics such as number of sessions, number of engaged sessions, and number of sessions per event.

What to do next

When using new features, please remember:

• Explore the new chart rows feature to take full advantage of your data comparative analysis capabilities.
• Pay attention to anomaly detection alerts, but always investigate the context in which flagged data points exist.
• Use the detailed Transactions report to better understand your revenue patterns.
• Experiment with enhanced customer acquisition reporting to see which metrics are most valuable to your needs.

As with any new tool, you will likely have to learn how to incorporate it into your workflow.

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Featured image: Production of Vladimka/Shutterstock