56% increase in number of offers in 2023

Published: 1 min agoON 10/09/2024

The Indian IPO market is back on the road, up 56% between 2022 and 2023. The shift is a sign of renewed investor confidence as economic conditions improve and startups focus on profits. Companies like Go Digit, TBO Tek, and Awfis have already listed, with major players like Ola Electric and FirstCry set to follow suit.

As investor confidence grows and the stock market stabilizes, startups that take PR seriously have a better chance of standing out.

What is driving the growth in popularity of IPOs?

The IPO revival in India is being driven by a mix of factors. The economic outlook has improved, drawing investors back to the stock market. Meanwhile, startups are shifting gears toward sustainable growth, which is more appealing to today’s cautious investors.

Consider the numbers: India saw 238 IPOs in 2023, raising about $7.35 billion, up sharply from 150 listings the previous year. The second half of 2023 was particularly active, with 159 IPOs raising $5.81 billion. And 2024 is off to a strong start, with 21 IPOs in January alone raising $678 million — up from just $17 million in January 2023.

“The IPO process is not something that can be rushed” says Matteo Ferretti, CEO of Spynn Publicity. “You have to plan carefully and communicate clearly. Investors have to see startups as more than just a financial opportunity; they have to believe in their potential.” According to Ferretti, a solid PR strategy is key to getting the company through this journey.

How PR drives success

As Indian startups prepare to go public, the way they present themselves to investors can make a huge difference. One way to do this is by showing the numbers and telling a story that builds trust, especially in the context of the current IPO activity in India.

Spynn Publicity, a renowned PR agency for startups, has played a key role in helping companies raise their profiles in the run-up to their IPOs. The firm secures coverage in top media outlets from Forbes to Bloomberg, helping its clients gain visibility and credibility. “At Spynn Publicity, we think creatively about how to create campaigns that get noticed” says Ferretti.

Spynn Publicity also relies on data to ensure its PR strategies are effective. A close look at audience behavior allows the company to tailor campaigns to reach investors who are more likely to engage online. “Our goal is to reach the right people” adds Ferretti. “Understanding who is paying attention to us helps us make a greater impact, especially in a growing market like India.”

One of Spynn Publicity’s strengths is its expertise in presenting ideas to the media and building strong relationships with journalists and editors to ensure ideas are seen and stories are covered. “It’s about respect and knowledge, which will catch the attention of a journalist” says Ferretti.

A turning point for Indian startups

Many companies are preparing to go public in a better economy and with a renewed focus on profitability. But effective public relations must be considered as companies like Go Digit and Ola Electric prepare for IPOs.

Startups need to realize that their path to public markets requires storytelling and building investor trust. As Matteo Ferretti aptly says, “An IPO is just the beginning. How you communicate your story will determine your long-term success.”