Chinese Sellers Thrive Abroad – China Internet Watch

In 2024, several sectors continued to expand, with cross-border e-commerce standing out as a key growth area. As China’s export e-commerce sector has rapidly developed, its reach has spread across the globe, with merchants from small towns to big cities riding the wave of international digital trade.

Cross-border e-commerce: a rapidly growing sector

Cross-border e-commerce has become a well-established and profitable industry, showing significant growth over the years.

According to China’s General Administration of Customs, cross-border e-commerce imports and exports reached RMB 1.22 trillion in the first half of 2024, up 10.5% year-on-year and outpacing the overall foreign trade growth of 4.4%. This shows the growing importance of cross-border e-commerce in China’s economy.

With the development of logistics and e-commerce platforms offering streamlined services such as full and partial order fulfillment models, c…