60% consumers plan to increase online shopping budgets this festive season: Meesho, ET Retail study

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By: Somya Sharma

New Delhi: Over 60 per cent of mass consumers are planning to increase their online shopping budgets this festive season, boosting e-commerce adoption in tier-2 cities, according to a recent study by e-commerce platform Meesho. Highlighting the shopping patterns, the study found that around 60 per cent of customers shop in advance, 24 per cent combine planned purchases with occasional last-minute purchases, and 16 per cent are pure last-minute shoppers.

The study found that nearly 50 percent of consumers use influencer affiliate links when shopping for popular products, and about 70 percent of consumers follow influencers on social media to get product reviews and purchasing information.

The report further states that positive reviews have become an important factor influencing online shopping on Meesho as nearly 54 percent of shoppers find reviews helpful. Meanwhile, 43 percent of shoppers prioritize high-quality content and detailed product information.

As for retailers, the report found that 65 percent are preparing for the holiday season by introducing new products, while others are adding new categories and investing in retailer advertising.

“Retailers are entering new categories and introducing innovative products, reflecting their strategic focus on meeting changing consumer demands. At Meesho, we are excited to support this growth and enhance the festive shopping experience for millions of users across India,” said Megha Agarwal, GM, Meesho.

The study also found that SMEs are embracing digital technologies, with 70% of retailers using basic tools and a quarter of them using advanced solutions such as ERP systems and AI analytics.

Published on September 11, 2024 at 11:58 AM IST

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