InMobi raises $100M from MARS Growth Capital to expand AI

Inmobi said the funding round will be used to significantly deepen the company’s AI capabilities through both organic and inorganic efforts to provide brands with more engaging, personalized ways to connect with consumers beyond standard ad blocks.

Naveen Tewari, CEO of InMobi, said in a commentary, “AI is the foundation of InMobi’s consumer and enterprise businesses, and we are using it to power our revolutionary lock screen experiences and InMobi Advertising platforms. We are reimagining how advertising can be truly native, delivering better engagement and outcomes for consumers, advertisers and publishers. We are thrilled to have the confidence and funding of MARS Growth Capital to further accelerate our growth trajectory.”

Ron Daniel, Co-Founder and CEO of Liquidity Group and CEO of MARS Growth Capital, said: “Liquidity, through its JV with MUFG, MARS Growth, is committed to growing the Asian tech ecosystem. As one of our largest deals to date, this funding will help fuel the next phase of growth for InMobi’s AI-led business.

About InMobi

InMobi is a consumer technology company that aims to revolutionize the way the world communicates with mobile devices. Through its two core businesses, Glance and InMobi Advertising, AI is being leveraged to elevate digital experiences. Glance, an AI-powered content discovery platform, delivers personalized content and entertainment directly to users’ smartphones, creating more interactive and engaging journeys. InMobi Advertising offers responsible, data-driven media solutions that enable brands to connect with their audiences through impactful, targeted advertising. With major operations in India, Singapore, and the United States, and operations around the world, InMobi is redefining how consumers and brands engage in the digital space.

About MARS Growth Capital

MARS Growth Capital, a joint venture between MUFG and Liquidity Group, offers advanced financing solutions to fintech, SaaS and e-commerce companies in Southeast Asia, the Pacific and Europe. Leveraging Liquidity Group’s AI and machine learning, MARS offers credit and equity financing ranging from $3 million to $100 million to mid-stage, late-stage and pre-IPO technology companies.

About Liquidity Group

Liquidity Group is the world’s leading AI-powered financial asset manager. With multi-billion dollar funds focused on North America, Asia Pacific, Europe and the Middle East, Liquidity Group operates globally with offices in Abu Dhabi, New York, London, Tel Aviv and Singapore. The firm’s proprietary decision science technology enables it to deploy more capital across more transactions significantly faster than peers in the capital markets industry, making it the fastest growing provider of credit and equity financing to mid- and late-stage companies. Liquidity Group is backed by leading global financial institutions, including Japan’s largest bank, MUFG, Spark Capital, Apollo Asset Management and others.