The Economist Espresso app is free for students

News
12/09/2024 08:42

The Economist is making Espresso, its daily news app, available for free to students around the world.

Last week, The Economist announced that Espresso, its short, daily news app, will now be available for free to more than 400 million students worldwide. Featuring concise global news and videos that speak to the changing habits of younger, digital audiences, the Espresso app will be available to high school and college students aged 16 and older. To go along with the new offering for students, The Economist says that Espresso is now also offering AI-powered in-app translations in French, German, Mandarin, and Spanish. Students will continue to receive an exclusive 50% discount on a subscription to The Economist’s full offering.

The Economist says the updated Espresso app is part of a broader effort to make journalism more accessible to a global audience. The Economist last week launched AI-translated videos on its social media platforms, using large languages ​​and other basic models to transform the Economist’s English-speaking journalists into fluent speakers of French, German, Mandarin or Spanish. These mobile, short videos provide incisive takes on the big news shaping the world. To deliver this content to new global audiences, The Economist launched Spanish-language social media channels on Instagram and TikTok.

“By making our Espresso app free for students, we are signalling our commitment to the next generation of Economist readers. Making the Espresso app free for students will drive future subscriber growth and provide students – bombarded with poor quality content – ​​with fact-checked journalism that provides an independent worldview,” said Luke Bradley-Jones, CEO of The Economist.

“In a fractured world, we believe our independent, global reporting and analysis are more important than ever,” says Zanny Minton Beddoes, editor-in-chief of The Economist. “We are proud of the ways we continue to innovate, finding new ways to deliver our journalism to the next generation.”

“While our journalism is primarily available via subscription, we have made a clear exception with the Espresso app for students,” Bradley-Jones added. “Our research shows that students around the world want to be informed global citizens who want to stay up to date with the headlines. We are excited that access to Espresso will help them achieve that goal.”

Launched in 2014, Espresso by The Economist contains:

• World in Brief, a concise summary of the most important news from around the world, updated throughout the day, including short articles on business, economics, politics and culture, now with AI-powered translations in four languages
• Four full-length articles from The Economist each week
• Access to The Intelligence podcast
• Weekly quizzes and crosswords
• Audio for most articles

Espresso can be accessed via iPhone or Android smartphone. The publisher says students will be able to register without providing payment details, and student status verification will be instantaneous via a third-party service called SheerID. To download the app, search for “Economist Espresso” in the App Store or Google Play, or click here.

In addition, The Economist reports that it continues to offer students an exclusive 50% discount on full subscriptions throughout their academic career, supporting their studies and giving them access to comprehensive reporting and analysis.

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