India Accuses Amazon, and Flipkart of Antitrust Violations, E-Commerce Giants Face Legal Actions

The Indian e-retail market is estimated to be worth US$57-60 billion in 2023 and is expected to grow past US$160 billion by 2028. That makes the country a very key battlefront for global e-commerce players. Indeed, both Amazon and Flipkart have invested huge sums in the region. Recently, Amazon announced that it is going to invest US$26 billion in India before 2030, in addition to its pledge to increase merchandise exports from the country.

However, these companies may face substantial regulatory actions under the findings of the CCI report. The probe also underlines a bigger problem besetting India’s retail market, the concentration of a few large players and a battle for smaller rivals to survive.

With Amazon and Flipkart ready to go through the reports for final arguments and replies to potential penalties, this case underlines how important effective antitrust enforcement is in e-commerce markets that are seeing rapid evolution.